Brand & Creative Strategist

Job Title: Creative Strategist (Digital Marketing & Branding)

Company: Jithvar Consultancy Services

Location: Lucknow, Uttar Pradesh

Experience Required: 3–6 Years

Employment Type: Full-Time

About the Role

We are looking for a highly creative and strategic thinker to join us as a Creative Strategist. This role is focused on building and scaling brands through innovative content ideas, campaign strategies, and full-funnel marketing planning.

The ideal candidate should be capable of thinking beyond regular social media posting and should be able to design complete branding strategies, marketing funnels, and high-converting campaign ideas for our clients.

Key Responsibilities

• Develop complete brand strategies including positioning, messaging, and tone of voice
• Plan and design end-to-end marketing funnels (awareness to conversion)
• Generate creative ideas for social media campaigns, ad creatives, and brand promotions
• Create concepts for reels, ads, and video content including hooks, storytelling, and scripts
• Collaborate closely with graphic designers and video editors to execute creative ideas
• Work with performance marketing team to align creatives with ad campaigns
• Analyze campaign performance and continuously improve creative strategies
• Stay updated with latest digital trends, content formats, and audience behavior

Required Skills & Qualifications

• 3–6 years of experience in digital marketing, branding, or creative strategy roles
• Strong understanding of social media platforms (Instagram, Facebook, YouTube, LinkedIn)
• Proven ability to create engaging content ideas, ad concepts, and campaign strategies
• Basic understanding of paid ads (Meta Ads, Google Ads) and how creatives impact performance
• Excellent storytelling, copywriting, and communication skills
• Ability to think creatively and strategically with a problem-solving mindset
• Experience working with designers and marketing teams

Preferred Qualifications

• Experience in an agency or startup environment
• Knowledge of consumer psychology and brand building
• Experience in script writing for ads and video content
• Understanding of funnels, lead generation, and conversion strategies

What We Offer

• Opportunity to work on diverse brands and industries
• Creative and growth-focused work environment
• Direct involvement in strategy and decision-making
• Career growth opportunities
• Competitive salary based on skills and experience

How to Apply

Interested candidates should share their portfolio, past campaign work, or examples of creative ideas along with their updated resume with hr@jithvar.com.

Candidates may also be asked to complete a short assignment to evaluate creative and strategic thinking.

Job Types: Full-time, Permanent

Pay: ₹240,000.00 - ₹500,000.00 per year

Benefits

• Health insurance
• Leave encashment
• Paid sick time

Education

• Master's (Preferred)

Experience

• Creative Strategist: 3 years (Preferred)
• Branding: 3 years (Preferred)
• Digital marketing: 3 years (Preferred)
• Content marketing: 1 year (Preferred)

Work Location: In person