Director of PR and Social

Director of PR and Social

Onsite, Tinton Falls- NJ

Company Description

Jersey Mike’s is a fast-casual sub sandwich franchise with over 3,100 locations nationwide, offering fresh sliced subs, grilled-to-order authentic Philly cheesesteaks, and freshly baked bread. Established in 1956, the company is committed to providing delicious food made with premium ingredients and giving back to the communities it serves. Jersey Mike’s has earned recognition as one of America’s top franchises by Entrepreneur Magazine and Nation’s Restaurant News, highlighting its rapid growth and dedication. With a history of philanthropy, the brand gives back through initiatives like its Annual Day of Giving and has raised millions for local charities. Jersey Mike’s is driven by its commitment to quality, community, and making a difference.

Position Summary

We are seeking a dynamic and strategic Director of Public Relations & Social Media to lead brand storytelling, media relations, social engagement, and influencers. This role will shape how our brand shows up in culture—driving awareness, relevance, and affinity across earned and owned channels.

The ideal candidate blends sharp PR instincts with modern social fluency—someone who understands how to turn menu launches, brand moments, and cultural trends into conversation-driving content and coverage.

Key Responsibilities

Public Relations Strategy & Execution

• Develop and lead a comprehensive PR strategy that supports brand, product, and business objectives
• Own national and local media relations, building strong relationships with journalists, influencers, and industry partners
• Drive press coverage for new store openings, menu innovations, partnerships, and brand campaigns
• Oversee agency partners and ensure alignment with brand voice and priorities
• Manage crisis communications and protect brand reputation

Social Media & Influencer Leadership

• Develop social media and influencer strategy that puts Jersey Mike’s at the center of culture while maintaining the integrity of our brand strategy
• Define and execute a best-in-class social media strategy across platforms (Instagram, TikTok, X, Facebook, etc.)
• Lead content strategy, editorial calendar, and real-time engagement
• Implement brand ambassador program that turns our biggest fans into advocates
• Partner with creative and marketing teams to produce high-performing, platform-native content
• Oversee community management and customer engagement strategy
• Oversee influencer strategy and management

Brand & Campaign Integration

• Partner cross-functionally with marketing, culinary, operations, and franchise teams to amplify key initiatives
• Ensure consistent brand voice and storytelling across all channels
• Lead influencer and creator partnerships to extend reach and credibility

Internal Communications

• Design an internal (home office) and franchisee communications strategy that ensures all team members and franchise owners are properly informed and have the right cadence of communication flowing
• Lead the development and execution of internal all hands meetings as well as franchisee webinars and national conference

Analytics & Performance

• Establish KPIs for PR and social performance (reach, engagement, sentiment, share of voice)
• Analyze performance and optimize strategies based on insights
• Report results and key learnings to executive leadership

Team Leadership

• Build, lead, and mentor a high-performing PR and social media team
• Foster a culture of creativity, accountability, and speed
• Manage budgets and resource allocation effectively

Qualifications

• 8–12+ years of experience in public relations, social media, or integrated communications
• Experience in restaurant, hospitality, retail, or consumer brands strongly preferred
• Proven track record of securing high-impact media coverage and leading successful social strategies
• Deep understanding of social platforms, content trends, and influencer ecosystems
• Strong crisis communication experience
• Experience running internal communications
• Exceptional storytelling, writing, and communication skills

Benefits

• 401(k)
• Dental insurance
• Disability insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance