Job Description: –

• Perform daily account management and of pay per click accounts on Google AdWords and other search platforms for a variety of clients.
• Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
• Manage and maintain updates for large keyword lists.
• Provide creative copy suggestions and graphical ad templates.
• Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
• Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of recent paid search marketing initiatives.
• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Communication to team and management on project development, timelines, and results.
• Work closely with the other team members to meet client goals.

Professional Competencies

• Passion for Search and internet marketing.
• Outstanding ability to think creatively, and identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
• Ability to clearly and effectively articulate thoughts and points.
• Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieve client goals.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, project management, and time management skills.

Professional Skills / Qualifications

• 4-5 years’ experience in an agency or similar setup
• Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in MS Excel, PowerPoint, and Word.
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
• Experience working with popular PPC ad platforms (AdWords).
• AdWords / Analytics certification will be a plus.
• MBA so similar degree preferred.