Digital Marketing Manager in Pune

Key Responsibilities

• Manage and grow social media platforms like Facebook, Instagram, and LinkedIn
• Plan and execute digital marketing campaigns focused on lead generation
• Run paid ads (PPC, CPL, CPC) on platforms like Google Ads and Meta Ads
• Drive YouTube promotions and implement video content strategies
• Execute WhatsApp and SMS marketing campaigns
• Assist in planning and promoting webinars and online events
• Use ChatGPT and Microsoft Copilot for content writing and campaign support
• Work on conversion-focused campaigns to maximize ROI
• Set up and manage Meta Pixel tracking for accurate data insights
• Maintain and update basic WordPress pages and content
• Manage CRM software for lead tracking and customer data
• Prepare campaign reports and track performance metrics using Excel
• Design basic creatives using Canva, Adobe Photoshop/Illustrator, and Figma

About Company: TopMentor is India's most trusted projects & placements-driven e-learning platform. It offers live mentorship programs in various areas such as data science, artificial intelligence, full-stack development, and cybersecurity.