Role Overview
invisit is hiring a mid-level Google Ads/ Meta Ads/ PPC Specialist - Travel Company. This is a full-time role in IN. Part of invisit's Paid Search hiring. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
Overview
Google Ads/ Meta Ads/ PPC Specialist - Travel Company
We are seeking a talented and experienced Google & Meta Ads Specialist to join our dynamic marketing team in the travel industry. As a specialist in Google Ads (formerly Google AdWords) and Meta Ads (including Facebook and Instagram), you will play a crucial role in driving the success of our digital advertising campaigns. The ideal candidate should have a deep understanding of online advertising platforms, data analysis, and a passion for delivering impactful results in the travel sector.
Responsibilities
Campaign Strategy and Planning:
- Develop comprehensive digital advertising strategies for Google and Meta Ads platforms to achieve business objectives.
- Conduct market research and competitor analysis to stay informed about industry trends and optimize campaign performance.
Campaign Setup And Optimization
- Create and set up Google Ads and Meta Ads campaigns, ensuring proper targeting, ad creatives, and budget allocation.
- Monitor and optimize campaign performance regularly to achieve KPIs such as ROAS, CTR, and conversion rates.
- Implement A/B testing to refine ad copy, imagery, and targeting parameters.
Keyword Research And Selection
- Conduct thorough keyword research to identify relevant and high-performing keywords for the travel industry.
- Continuously update and refine keyword lists based on performance and market trends.
Ad Copy And Creative Development
- Collaborate with the creative team to develop compelling ad copies and creatives that resonate with the target audience.
- Ensure ad creatives comply with platform guidelines and are optimized for performance.
Budget Management
- Monitor and manage advertising budgets effectively to maximize return on investment.
- Provide recommendations for budget adjustments based on campaign performance and goals.
Analytics And Reporting
- Utilize analytics tools to track, analyze, and report on key performance metrics.
- Generate regular reports to communicate campaign performance, trends, and insights to stakeholders.
Stay Abreast Of Industry Changes
- Stay informed about updates and changes to Google and Meta Ads platforms, adapting strategies accordingly.
Qualifications
- 2.5+ years of experience as a Google Ads and Meta Ads Specialist, with a focus on the travel industry.
- In-depth knowledge of Google Ads and Meta Ads platforms, including campaign setup, optimization, and reporting.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Experience with A/B testing and a data-driven approach to campaign optimization.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Google Ads and Meta Ads certifications are a plus.
- Familiarity with other digital marketing channels (SEO, email marketing, etc.) is advantageous.
Additional Information
- Job Type: Full-time
Frequently Asked Questions
How do I apply for the Google Ads/ Meta Ads/ PPC Specialist - Travel Company position at invisit?
Use the Apply button above to submit your application directly to invisit. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Google Ads/ Meta Ads/ PPC Specialist - Travel Company position at invisit located?
This position is based in IN. invisit has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Google Ads/ Meta Ads/ PPC Specialist - Travel Company at invisit earn?
invisit has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Google Ads/ Meta Ads/ PPC Specialist - Travel Company role at invisit posted?
This role was posted on May 15, 2026 (33 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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