Vice President, Product Marketing and Management

About Introhive

Introhive is the leading relationship capital and data enrichment platform, helping companies build stronger connections, accelerate revenue, and unlock growth through the power of trusted relationships. Our mission is to make business more human by empowering people and organizations with insights that drive meaningful engagement and measurable impact.

We believe in connection-driven performance - turning everyday interactions into opportunities for growth and value. And we believe the evolution of our platform, from relationship intelligence tool to indispensable revenue platform powered by relationship capital, is the defining strategic bet of this chapter.

About the Role

We’re uniting Product Management (PM) and Product Marketing Management (PMM) under one accountable executive leader - a deliberate choice that reflects our belief that these disciplines succeed together when they are tightly aligned.

You will lead the Product Management arm to own the long-term vision, prioritization, and delivery against market needs and business outcomes.

Product Marketing Management drives segmentation, ICP definition, positioning, packaging, pricing, launches, enablement, and win/loss insights, and partners with the VP, Product and Technology Operations to develop capabilities that foster cross‑functional alignment, accountability, and executional excellence.

The VP, Product Marketing and Management leads both the strategy and the organization that executes it, building and scaling an integrated PM + PMM function that drives meaningful commercial outcomes with speed and focus.

This is a people‑leadership role, not a solo strategist seat. We’re looking for a builder - someone who has shaped strategy while at the same time building, leading, and developing the teams that make it real.

Location

Remote – Open to candidates across Canada and the United States, with preference for those located in the Greater Toronto Area or New York Metro Area.

What You'll Own

How Success Is Measured

This leader is measured ultimately in growth, gross profit contribution, and enterprise value created. Those are the lagging indicators. The leading indicators that produce them are:

• Product usage and active-user growth
• Customer and user satisfaction: NPS, CSAT, and in-product signal
• New-business opportunity win rates
• Gross and net retention, and expansion attach rates
• Time-to-value for new customers

If the leading indicators move, the lagging ones follow. If they don't, the strategy is wrong regardless of how good the deck is.

This leader will stand up the reporting that makes these metrics visible to the ELT and Board monthly, with a clear narrative connecting product and PMM decisions to movement in the numbers.

Product Management

• Define and continuously refine Introhive's product vision and strategy in service of measurable value creation - positioning Introhive as the category-defining verticalized AI intelligence platform, not a commoditized CRM data tool.
• Own the roadmap and prioritization framework that balances near-term commercial pull (win-rate, retention, expansion) with the platform investments required for AI-native differentiation and relationship capital as a defensible moat.
• Lead the evolution of Introhive from relationship intelligence tool to indispensable revenue platform - identifying platform expansion opportunities, build vs. partner vs. buy decisions, and the vertical and segment bets that represent the highest-value growth opportunities (professional services, legal, consulting, and beyond).
• Partner with VP of Product Engineering and his team to convert the roadmap into delivered, adopted, and monetized capability - measured in usage, adoption, and revenue, not just shipped features.
• Be the accountable executive for product-line economics: which products earn their keep, which need investment, and which should be sunset or replaced.
• Lead the annual and quarterly strategic planning cycle; deliver a rolling 12–18 month strategic roadmap that balances innovation, competitive differentiation, and business outcomes.

Product Marketing Management

• Own segmentation, ICP, positioning, and messaging - the translation layer between product truth and commercial success, and the upstream source of market intelligence and strategic framing for the company.
• Own pricing and packaging in partnership with Finance, Sales, and Marketing, including product-led growth motions where they create leverage.
• Own launch discipline: readiness checkpoints, field enablement, and post-launch measurement against pipeline, ARR, adoption, and retention targets.
• Own competitive intelligence and structured win/loss - tracking IntApp, Nexl, Litera, ZoomInfo, 6sense, Demandbase, People.ai, Gong, and Salesforce/HubSpot native capabilities - and feed both back into roadmap and pricing decisions on a defined cadence.
• Arm the GTM team with 'why Introhive wins' narratives and competitive battle cards for each major competitor.
• Own the relationship capital narrative in the market - defining and defending Introhive's positioning as the platform where relationship capital becomes measurable, actionable revenue intelligence.
• Partner with Marketing, Sales, and Customer Success so positioning resonates across the full customer journey, from first touch through expansion.

Market Intelligence & Strategic Vision

• Own the strategic market narrative: where is MarTech, GTM-tech, revenue intelligence, and the AI/ML ecosystem heading, and how does Introhive get ahead of those shifts?
• Lead technology horizon scanning - AI agents, data infrastructure, integration ecosystems, privacy and compliance shifts - and translate those signals into product direction before competitors do.
• Track buyer evolution: how are B2B buying committees changing (RevOps, Sales Ops, CRO decision-making), what does the modern GTM tech stack look like, and where does Introhive fit and expand?
• Build relationships with Forrester, Gartner, and IDC analysts covering MarTech and revenue intelligence; position Introhive in the conversations that shape category definition.
• Lead customer advisory boards with forward-looking enterprise accounts; conduct quarterly business reviews with top 10–20 strategic customers to extract market intelligence and distinguish strategic signal from tactical noise.

Cross-Functional Leadership

• Operate as a peer to Sales and Marketing leadership and to Product Engineering; align the ELT around a single product narrative grounded in evidence.
• Establish reciprocal insight flow between PM and PMM, where PMM brings structured market, buyer, and win/loss evidence into PM, and PM brings roadmap intent and capability reality into PMM, so the two functions operate as one integrated decision-making system rather than two teams with adjacent agendas.
• Partner with the CEO, CRO, CFO, and CPTO on company strategy; serve as the primary product voice in board-level conversations.
• Connect product capabilities to pipeline creation, win rates, deal velocity, and expansion revenue - making the commercial case for every major product investment.
• Elevate voice-of-customer insight as a structured input to prioritization and commercial decisions, not anecdote.

Organization & Talent

• Build and run the combined PM + PMM organization - hiring, leveling, role design, performance management, and succession planning.
• Create the operating rhythm (planning, prioritization, launch, retro) that makes the function legible to the ELT and Board and keeps PM and PMM in lockstep.
• Coach product and PMM leaders so the organization's capability compounds over time - This leader will design themselves out of the critical path, by building capacity through delegation, clarity, skill development, empowerment, and structure.
• Establish a culture of commercial accountability: every PM and PMM in this organization understands how their work connects to win rates, retention, and revenue.

What You'll Bring

• 10+ years in product leadership in SaaS or enterprise software, with direct experience leading both Product Management and Product Marketing - or running them in close partnership with demonstrated readiness to own the combined function.
• A track record of moving the metrics that matter - usage, satisfaction, win rate, retention - and translating that movement into growth, gross margin, and enterprise value. We want to see the numbers as well as the narrative.
• Demonstrated ability to build and lead a function: hiring, structuring, coaching, and operating teams that produce excellent commercial outcomes. Experience as an individual strategist is table stakes; what differentiates is the ability to run the organization and to positively influence cross-functional partners.
• Deep fluency in the competitive landscape - MarTech, GTM-tech, revenue intelligence, CRM ecosystem - and the ability to translate competitive insight into product and positioning decisions faster than the market moves.
• Fluency in data-driven decision making, product-market fit diagnostics, competitive dynamics, pricing and packaging, and AI product strategy.
• Exceptional executive communication - able to align the CEO, Board, and Sales and Marketing leaders around a single, evidence-grounded product narrative; able to walk into a customer QBR and represent the roadmap with authority and credibility.
• Comfort operating at both the strategic horizon (12–18 months out) and in the near-term commercial reality, without losing credibility in either direction.

Why Join Introhive

• Be the executive who owns the category narrative for one of the most interesting problems in B2B SaaS: turning relationship capital into measurable, compounding revenue intelligence.
• Lead a combined PM + PMM function with genuine organizational authority - not a cross-functional influence role, but an accountable executive seat.
• Partner with visionary leaders united by a shared mission to make business relationships smarter, more human, and more commercially powerful.
• Shape the AI strategy for a platform sitting on a proprietary relationship data asset that most competitors cannot replicate.
• Join a culture that values curiosity, integrity, inclusivity, and collective success - because when our people grow, our impact multiplies.