Brand Marketing Manager-Fashion industry

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HAUTE PERFUMERIE | LAS PARFUMS | SS26 COLLECTION

Job Title

Performance Marketing Executive

Brand

Los Blues — Haute Perfumerie

Location

Mohali | Full-Time

Reporting To

Founder / Marketing Lead

Salary

Ad Budget

1,50,000/month₹

Working Days

6 Days a Week

About Los Blues

Los Blues is a contemporary Indian premium fragrance and lifestyle house — built on cinematic storytelling, craft, and cultural identity. We are launching our SS26 collection and targeting India’s top metros before a global rollout.

Role Overview

We are looking for a sharp, aesthetic-aware Performance Marketer who can manage and scale paid media campaigns across D2C and marketplace channels. You will own the full performance funnel — from acquisition to ROAS optimisation — while keeping the brand’s premium, non-gimmicky visual identity intact.

Key Responsibilities

Plan, execute and optimise paid campaigns on Meta (Instagram/Facebook), Google, and YouTube with a monthly ad budget of 50-60 lakh

Drive D2C sales via the Los Blues website and marketplace performance on Nykaa, Myntra, Amazon, and Tira

Build and manage audience segmentation, retargeting funnels, and lookalike strategies

Collaborate with the creative team to brief and iterate on ad creatives that align with the brand’s cinematic visual language

Track and report weekly on CAC, ROAS, CTR, CPM, and conversion rates

Run A/B tests on creatives, copy, landing pages, and audience targeting

Manage Meta Pixel, Google Analytics (GA4), and attribution tools

Coordinate with influencer and PR teams to amplify paid reach around launches and drops

Who You Are

1–3 years of hands-on performance marketing experience, preferably in D2C beauty, fragrance, fashion, or lifestyle brands

Proven track record of managing 1L–2L/month ad budgets with measurable ROAS outcomes₹₹

Strong understanding of the Indian premium consumer — particularly in beauty and personal care

Comfortable with Meta Ads Manager, Google Ads, and basic analytics tools

Bonus: experience with Nykaa/Myntra seller ads or quick-commerce platforms (Blinkit/Zepto)

What We Offer

Front-row seat to building one of India’s most ambitious premium BPC brands from the ground up

Creative, fast-moving environment — no bureaucracy

Competitive salary based on experience

Growth path into a senior marketing role as the brand scales to 15 Cr (Year 1) and 50 Cr+ ₹₹(Year 2)

LOS BLUES | OWN YOUR STORY

Job Types: Full-time, Permanent

Pay: ₹150,000.00 - ₹200,000.00 per month

Benefits

• Flexible schedule
• Food provided

Work Location: In person