Senior Field HRBP

About the Role

At Insomnia Cookies, we don’t just deliver warm cookies late at night — we create unforgettable moments and build teams that love what they do. We’re looking for an experienced Regional, Field-Based Human Resources Business Partner (HRBP) to support our growing Central and West Coast field organization. This role serves as a trusted strategic advisor to regional and market leaders, translating business objectives into people strategies that drive performance, engagement, and retention.

The Sr. Regional HRBP will balance strategic partnership and hands-on execution, with deep involvement in employee relations, talent management, compliance, and culture across a multi-state footprint. This role requires strong business acumen, sound judgment, and the ability to influence leaders at all levels while operating effectively in a fast-paced, high-growth environment.

*This position can sit on-site at our HQ in Philadelphia, or work remotely out of Charlotte or Atlanta*

Sweet Position Perks:

• Excellent comprehensive benefits coverage that includes medical, dental, vision & pet insurance plans
• 401K with contribution match
• 3 weeks paid vacation plus 2 paid Insomnia personal wellness days
• Relaxed, fun, come as you are office culture
• Free cookies, branded swag and so much more!

What You’ll Do

Strategic Business Partnership

• Partner closely with Regional Directors and Field Operations leaders to align people strategies with business goals and growth plans.
• Translate business needs into actionable HR solutions through workforce planning, organizational design, succession planning, and leadership development across the region.
• Use data and insights to identify trends, risks, and opportunities related to engagement, retention, performance, and talent gaps.

Employee Relations & Performance Management

• Act as a subject matter expert and escalation point for complex employee relations matters, including performance management, corrective action, investigations, and terminations.
• Coach and influence field leaders on effective people management practices, difficult conversations, and risk mitigation.
• Oversee and conduct internal investigations, ensuring fair, consistent, and compliant outcomes with thorough documentation.

Build Strong Teams & Champion Our Insomniacs

• Coach and influence field leaders to be confident, effective people managers who live our values.
• Partner with Talent and Operations teams to support hiring, onboarding, and retention strategies across the region.
• Drive engagement initiatives that strengthen connection, culture, and belonging for field teams.
• Lead or support regional employee engagement initiatives, including survey execution, analysis, action planning, and leader enablement.
• Champion Insomnia Cookies’ culture and values efforts across the field organization.

Drive Programs That Scale

• Provide guidance to leaders on compensation decisions, job leveling, promotions, and performance-based rewards within established frameworks.
• Partner with the People Team on benefits administration, program enhancements, and communication strategies that support field employees.
• Support operationalization of learning and development programs in the field.
• Identify trends in turnover, compensation competitiveness, and engagement, and recommend targeted solutions.

Do What’s Right

• Ensure compliance with federal, state, and local employment laws across multiple jurisdictions, including wage and hour laws, Fair Work Week, FMLA, OSHA, EEO, and ADA.
• Stay ahead of employment law changes and HR best practices, advising leaders on implications and solutions.
• Promote consistent, compliant, and people-first practices across all locations.

Collaboration & Leadership

• Partner closely with the broader People Team to drive consistency, scale best practices, and support enterprise-wide initiatives.
• Perform other duties as needed in support of the People Team and business objectives.

What You Bring

• 8-10 years of progressive HR experience, with significant time supporting field-based, multi-unit, retail, restaurant, or hospitality teams.
• Proven experience partnering with senior leaders and influencing outcomes without direct authority.
• Strong business acumen with the ability to connect people initiatives to operational outcomes.
• Strong employee relations expertise and the ability to navigate complex, high-stakes situations with confidence and care.
• A business-minded, data-informed approach to problem-solving.
• Excellent communication skills and the ability to build trust quickly with leaders and teams at all levels.
• Comfort working independently in a field-based role while staying deeply connected to a collaborative People Team.
• High integrity, discretion, and a genuine passion for people and culture.
• Highly organized with the ability to manage competing priorities in a fast-paced, growth-oriented organization.
• Thorough knowledge of employment-related laws and regulations, particularly California.
• Proficiency with Microsoft Office Suite.
• Proficiency with or the ability to quickly learn the organization’s HRIS system.
• Ability to travel up to 50%.

Education and Experience:

• Bachelor’s degree in Human Resources, Business Administration, or related field required.
• A minimum of eight years of direct human resource management experience required.
• Experience supporting multi-state and high-growth organizations.

Why You’ll Love It Here

• You’ll have a real voice and influence in shaping the employee experience for thousands of Insomniacs.
• You’ll partner with leaders who care deeply about people, culture, and results.
• You’ll work in a fast-growing, entrepreneurial environment where ideas move quickly and impact is visible.
• And yes, cookies are part of the deal!