Junior SEM Specialist

Key Responsibilities

• Set up, manage, and optimize Google Search campaigns
• Perform keyword research and create ad copies aligned with campaign goals
• Monitor daily performance, budgets, and bids
• Optimize campaigns for CTR, conversions, and CPA
• Prepare basic performance reports and share insights
• Coordinate with internal teams to support campaign execution
• Ensure campaigns follow platform policies and best practices

Mandatory Skills

• Minimum 2 years of hands-on experience in SEM
• Strong working knowledge of Google Ads (Search)
• Basic understanding of campaign structure, bidding, and quality score
• Comfortable working in US shift (8 PM – 5 AM)

If this sounds relevant, or if you know someone who might be interested, please send your updated CV to pavanteja@informica.co.in