Regional Sales Manager HORECA

Company Description

Indra Shakti Ventures is a vibrant house of new-age food and beverage (F&B) brands that cater to the evolving needs of the conscious Indian consumer. Our portfolio is driven by cultural intelligence, modern innovation, and a commitment to sustainability, creating brands that are both distinctly Indian and globally relevant. From SWAH which reintroduces heritage Indian grains to international kitchens, to Hadō, a modern beverage promoting balanced living, our products address diverse consumer needs with purpose. As a rapidly growing company, we not only build exceptional products but also foster dynamic teams and partnerships. If you are passionate about shaping the future of F&B, we are eager to collaborate with driven individuals like you.

About the Role

Drive onpremise (HoReCa) revenue and brand adoption by securing menu placements, cocktail integrations, and premium outlet partnerships across West India. This role is accountable for creating demand at the outlet level, not just pushing distributor sales.

Responsibilities

• Premium Outlet Acquisition
• Identify and onboard top restaurants, bars, cafés, and hotels
• Build relationships with:
• Owners / founders
• F&B heads
• Mixologists / bar managers
• Close menu listings (mocktails, cocktails, mixers)
• Menu Integration & Revenue Creation
• Ensure DrinkHado is:
• Featured on menus (not just stocked)
• Used in signature cocktails / mocktails
• Co-create drinks with mixologists
• Drive seasonal menu updates and LTO (limited-time offers)
• In-Outlet Execution & Brand Visibility
• Secure:
• Menu call outs
• Back-bar placement
• Table / tent card visibility
• Execute:
• Sampling sessions
• Bartender trainings
• Launch nights / events
• Distributor & Supply Alignment
• Coordinate with regional distributors for:
• Order fulfillment
• Stock availability
• Outlet servicing
• Track secondary sales and reorder patterns
• Pipeline & Territory Management
• Maintain a strong pipeline of:
• New outlet acquisitions
• Menu conversions
• Prioritize top 100 premium outlets per city
• Weekly reporting on:
• Conversions
• Menu placements
• Revenue per outlet

Requirements

Qualifications

3–5 years experience in: Alcobev / mixers / premium beverages / HoReCa sales

Required Skills

• Strong network across: Mumbai, Pune, Goa HoReCa ecosystem
• Proven track record of:
• Menu placements (not just billing)
• Premium brand building in outlets

Preferred Skills

• Relationship-driven selling (owners + bartenders)
• Strong understanding of:
• Cocktail culture
• Bar economics
• Negotiation & closing ability
• Execution focus (sampling → conversion → reorder)
• High ownership and hustle