Digital Marketing Specialist

#LI-HybridLocation: Hyderabad, IndiaAbout the role: We’re looking for a Digital Marketing Specialist to join our Employer Brand, Recruitment Marketing & Talent Attraction team, who knows how to turn insights, optimization, and channel expertise into high performing recruitment marketing campaigns. In this role, you’ll help shape and power the digital engine behind our global talent attraction efforts -planning campaigns, optimizing performance, and ensuring our digital channels run with precision and impact.Key Responsibilities:Plan and launch campaigns across LinkedIn, Meta, Google, YouTube and other digital channelsOptimize constantly - running tests, reviewing performance weekly, and improving engagement, efficiency, and conversionsManage channel operations including tagging, tracking, governance, naming conventions, budget pacing, and platform hygieneSupport monthly analytics by updating dashboards, analyzing trends, and surfacing insights that shape future strategyCollaborate across teams - working with Employer Brand, Recruitment Marketing, Digital Talent Experience, COEs, and vendor partners to deliver seamless, high‑quality campaignsEssential Requirements:2–4 years’ experience in digital marketing, paid media, performance marketing, or recruitment marketingHands‑on experience with platforms like LinkedIn Campaign Manager, Google Ads, Meta Ads Manager, YouTube, and Google AnalyticsSolid understanding of audience targeting, bidding strategies, funnel optimisation, and digital testingStrong analytical skills and confidence working with dashboards and performance dataHigh attention to detail, operational discipline, and ability to manage multiple campaignsCollaborative mindset and adaptability in a fast‑moving digital environmentDesired Skills:Digital MarketingMarketing StrategyMedia CampaignsCampaign OptimizationAdvertising CampaignsBrand ManagementBrand MarketingContent Creation