Paid Marketing Manager

RemoteRemotePosted 7 days ago

Role Overview

IITIL is hiring a mid-level Paid Marketing Manager. This is a full-time remote role, with the team based in Remote. Part of IITIL's Performance Marketing hiring, posted last week. Full responsibilities, required qualifications, and the apply link are listed in the description below.

Resume Keywords to Include

Make sure these keywords appear in your resume to improve ATS scoring

Google AdsGA4Meta AdsLookerCROROASCTRCPL

Job description

Job Summary

IITIL is seeking a results-oriented Paid Marketing Manager with 4-8 years of hands-on paid media experience to plan, manage, and scale performance marketing campaigns across Google Ads, Meta Ads, and other paid platforms. This role requires strong agency or multi-client experience, a data-driven mindset, and the ability to lead a team while managing client communication and reporting.

The ideal candidate combines strategic campaign planning with hands-on execution, has a strong grasp of tracking and analytics, and is comfortable mentoring junior team members while owning performance outcomes across multiple accounts.

Key Responsibilities

Campaign Strategy & Management

Plan, build, manage, and optimize paid media campaigns across Google Ads, Meta Ads, and other paid marketing platforms.
Manage campaigns across Search, Performance Max, Display, YouTube, Demand Gen, Shopping, remarketing, lead generation, and paid social where relevant.
Create campaign structures built for lead quality, conversion growth, CPA improvement, ROAS, and budget efficiency.
Identify opportunities to scale campaigns while maintaining performance efficiency and lead quality.

Research & Optimisation

Conduct keyword research, audience research, competitor analysis, search term analysis, negative keyword optimization, and campaign audits.
Run tests across ad copy, creatives, landing pages, campaign types, bidding strategies, audiences, and offers.
Refine keyword selection, audience segmentation, and negative keyword lists to minimize wasted ad spend.

Budget & Tracking

Manage campaign budgets, pacing, forecasting, bidding strategies, and spend allocation across multiple client accounts.
Monitor daily/monthly ad spend, adjusting bids and allocating budgets to high-performing campaigns to maximize ROAS.
Set up, audit, and troubleshoot tracking using Google Ads, GA4, Google Tag Manager, Meta Pixel, conversion events, and enhanced conversions.

Performance, Reporting & Client Management

Monitor campaign performance and optimize for leads, conversions, CPA, CPC, CTR, conversion rate, ROAS, and revenue impact.
Analyze data and turn campaign performance into clear, actionable recommendations.
Prepare performance reports and insights using Google Ads, Meta Ads Manager, GA4, Looker Studio, and other reporting dashboards.
Support client performance reviews, strategy discussions, reporting calls, and growth recommendations.

Collaboration & Team Development

Work with web, landing page, CRO, and creative teams to improve conversion rates and campaign outcomes.
Mentor and guide junior team members to improve campaign quality and execution standards.
Stay updated with Google Ads, Meta Ads, paid media automation, AI-driven campaign features, attribution changes, tracking updates, and platform best practices.

Required Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field.
4-8 years of hands-on paid media experience with Google Ads, Meta Ads, GA4, and Google Tag Manager.
Agency or multi-client account handling background preferred.
Proven experience managing budgets, forecasting, and bid strategies across multiple accounts.
Strong analytical skills with the ability to convert data into actionable recommendations.
Team management and mentoring experience.
Strong client-facing and communication skills.

Preferred Skills

Google Ads (Search, PMax, Display, YouTube, Shopping)
Meta Ads (Facebook & Instagram)
GA4 & Google Tag Manager
Conversion Tracking & Attribution
A/B Testing
Budget & Bid Management
Looker Studio / Reporting Dashboards
Client Communication
Team Leadership & Mentoring
Conversion Rate Optimisation (CRO)

Key Performance Indicators (KPIs)

Paid Media Performance

Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Click-through Rate (CTR)
Conversion Rate

Reporting & Insights

Timeliness and accuracy of performance reports
Quality of actionable insights and recommendations
Client satisfaction on reporting calls

Team & Growth

Team output quality and campaign consistency
Revenue/pipeline impact from managed accounts

Work Location: Remote

About IITIL

IITIL

Performance MarketingHires remote

All open roles at IITIL

Frequently Asked Questions

How do I apply for the Paid Marketing Manager position at IITIL?

Use the Apply button above to submit your application directly to IITIL. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.

Is the Paid Marketing Manager role at IITIL remote?

Yes. This is a remote role. The team is based in Remote, but the position itself does not require relocating to that office.

What does a Paid Marketing Manager at IITIL earn?

IITIL has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.

When was the Paid Marketing Manager role at IITIL posted?

This role was posted on June 30, 2026 (7 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.

Browse Remote Jobs Hiring Now →