Freelance Performance Marketing Specialist (Google Ads & Meta Ads)

Curis Life is a fast-growing multi-specialty healthcare clinic based in Andheri West, Mumbai. We are looking for an experienced Freelance Performance Marketing Specialist to manage and scale our digital marketing campaigns across Google Ads and Meta Ads with a strong focus on lead generation, appointment bookings, and return on ad spend (ROAS).

The ideal candidate should have hands-on experience in planning, executing, optimizing, and scaling high-performing campaigns while working with analytics, conversion tracking, and marketing automation tools.

Key Responsibilities

• Plan, launch, and optimize Google Ads campaigns (Search, Performance Max, Display, YouTube, and Remarketing).
• Plan and manage Meta Ads (Facebook & Instagram) for lead generation and remarketing.
• Set up and manage accurate conversion tracking using Google Tag Manager, Google Analytics 4, Google Ads, and Meta Pixel.
• Monitor campaign performance and continuously optimize bids, budgets, keywords, audiences, creatives, and landing pages.
• Conduct keyword research, competitor analysis, and audience research.
• Develop campaign strategies to maximize qualified leads while maintaining target Cost Per Acquisition (CPA).
• Build and optimize remarketing and customer audience strategies.
• Analyze campaign performance and provide weekly and monthly reports with actionable insights.
• Work closely with the content, design, and web development teams to improve landing page conversion rates.
• Suggest A/B testing strategies for ads, creatives, landing pages, and lead forms.
• Collaborate with the CRM team to improve lead quality, tracking, and marketing attribution.
• Stay updated with the latest trends, platform updates, and AI-powered advertising features.

Required Skills

• 5–6+ years of hands-on experience in Performance Marketing.
• Strong expertise in Google Ads (Search, Performance Max, Display, YouTube, and Remarketing).
• Strong expertise in Meta Ads Manager (Facebook & Instagram).
• Google Tag Manager (GTM).
• Google Analytics 4 (GA4).
• Google Ads Conversion Tracking.
• Meta Pixel & Conversions API.
• Keyword Research & Competitor Analysis.
• Audience Segmentation & Remarketing.
• Landing Page Conversion Rate Optimization (CRO).
• A/B Testing & Campaign Optimization.
• Budget Planning & Bid Strategy.
• Marketing Analytics & Reporting.
• Excel/Google Sheets for campaign analysis.
• Strong analytical and problem-solving skills.
• Excellent communication and project management skills.

Preferred Skills

• Experience in healthcare, hospitals, clinics, or local service businesses.
• Experience with WhatsApp lead automation and marketing funnels.
• Understanding of SEO fundamentals and landing page optimization.
• Experience using AI tools for campaign optimization, reporting, and creative generation.
• Familiarity with tools such as Google Looker Studio, Microsoft Clarity, Hotjar, SEMrush, or Optmyzr.

What We're Looking For

• Proven track record of generating high-quality leads at an efficient cost.
• Ability to independently manage advertising budgets and campaign performance.
• Data-driven decision maker with strong optimization skills.
• Proactive mindset with a focus on continuous improvement and measurable business outcomes.
• Ability to work collaboratively with cross-functional teams.

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: Remote