Manager, Aerospace and Defense Marketing

This role will be significantly focused on top-of-funnel development by helping to generate newly qualified leads and supporting the progression through the sales cycle to close, as well as evolving our account-based marketing activities. This includes sales opportunity creation and development in both existing key accounts and prospects in A&D target sub-industries more broadly. The A&D Marketing manager will play an important role in ensuring the A&D marketing strategy and content supports the A&D business plan and global marketing objectives and is consistently coordinated across various functions and activities at IFS.

Key responsibilities will include:

• Develop and execute a marketing plan and strategy to support our go-to-market that is aligned between the A&D business unit, including the sales and pre-sales teams, and the corporate and regional marketing teams
• Build compelling industry campaigns to support demand generation that local field marketing teams localize and implement, including post-campaign results analysis and reporting
• Lead generation and qualification working with regional field marketing teams and key account managers (“KAMs”) to activate campaigns and achieve results; campaigns and activities include virtual and on-site events, webinars, digital and social media, direct to market and with partners
• Collaborate with Account Executives (“AEs”), KAMs, BDRs and local marketing teams to support account strategies by initiating targeted account-based-marketing (“ABM”) activities
• Management and/or coordination of industry events, tradeshows, and external productions, working closely with local marketing and A&D sales and pre-sales teams
• Implement a global English-language focused PR and communications program, working with corporate communications and a dedicated PR agency, that includes media releases, thought leadership articles, customer achievements, and analyst briefings
• Develop and manage strategic brand-building activities that further IFS market positioning
• Support A&D leadership with market segment and pipeline insights, including CRM reporting and lead management; support IFS win/loss analysis process and competitive insights gathering, analysis and communication
• Manage A&D marketing budget including planning, forecasting, and results reporting
• Lead a team of dedicated industry marketing professionals: setting objectives, measuring performance, managing workload responsibilities, and supporting and inspiring the team to excel

Overall Required Competence:

• Proven success in a similar role within a global enterprise software organization along with an understanding of the A&D industry and EAM space
• Skilled relationship and team builder with the ability to influence and partner with internal and external stakeholders
• Experience in creating and executing demand generation campaigns: both traditional lead gen and ABM
• Excellent verbal, presentation, and written communication skills; fluent English
• Demonstrable ability to communicate how industry solutions achieve business value
• Strong leadership skills, results oriented, with clear drive and initiative — highly motivated with a determination to succeed
• Highly competent in B2B marketing with knowledge of industry tools such as Marketo, CRM, PowerBI, LinkedIn

Required Education & Experience:

• Bachelor's in Business or Marketing or proven success in a similar role previously
• An obvious passion for industry marketing in support of building and scaling a successful industry-leading business

What We’re Offering

• Salary Range: $100,000 CAD -$130,000 CAD + Bonus
• Permanent, Full-time
• Flexible paid time off, including sick and holiday 
• Medical, dental, & vision insurance 
• RRSP Company contribution 
• Life insurance and disability benefits 
• Tuition assistance 
• Community involvement and volunteering events

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.

Use of Artificial Intelligence in Recruitment

As part of our recruitment process, we may use automated tools, including artificial intelligence, to help screen and assess applications based on job‑related criteria such as skills, experience, and qualifications.

These tools do not make hiring decisions. All employment decisions are reviewed and made by members of our hiring team.

This position is for an existing vacancy.