Director - Digital Paid Media
IFG International Financial Group LtdRole Overview
IFG International Financial Group Ltd is hiring a Director - Digital Paid Media. This is a contract role in CA. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
Overview
Our client, a Top 5 bank in Canada, is looking to hire a Director - Digital Paid Media to lead their in-house agency model for an initial 12 Month contract with a high possibility of extension and conversion. This role is 1-2 days a week in the office in downtown Toronto.
Responsibilities
- Lead a dynamic team of up to 20 paid media experts, driving team strategy, operational efficiency, and marketing effectiveness.
- Collaborate closely with Media and Marketing Communications teams to set plans and budgets, develop tests, and integrate digital media into marketing strategies.
- Oversee budget management and optimization to ensure maximum ROI, leveraging insights to enhance cross-channel digital marketing performance.
- Stay current with industry innovations, bringing new opportunities and trends to the table to drive efficiencies and competitive advantages.
Must-Have Skills
- Minimum 7 years of experience working in Media Planning and Digital Marketing function at Advertising, Media Agency or Marketing Department
- Solid experience and demonstrated ability in developing and leading strategic media/marketing plans for large budgets and multi-media campaigns
- Sound experience in managing the fulfillment and interpretation of analytics, modeling, dashboards and KPIs to inform and enhance the effectiveness of media strategies, measurement and reporting
- Solid understanding & experience with digital, mobile & social media - understanding trends, terminology & measurement, programmatic & performance marketing
- University bachelor's degree
- Strong PowerPoint, Excel skills.
Nice to Have
- Experience building & leading processes within a collaborative team environment & managing complex timelines and calendars across multiple campaigns
- Experience in driving analytics, modeling, dashboards and KPIs to inform and enhance the effectiveness of media strategies, measurement and reporting
- Experience executing marketing plans across multiple channels, with a focus on digital channels
- Working knowledge of retail branch and banking channel (ATM, Telephone Banking, Frontline Support) planning and execution
- Training or certification in Marketing or Advertising
- MBA
- Digital Certification (Media/Marketing).
If you are interested & qualified for this opportunity, please send your updated resume in MS Word format to priyanka2@ifgpr.com
Frequently Asked Questions
How do I apply for the Director - Digital Paid Media position at IFG International Financial Group Ltd?
Use the Apply button above to submit your application directly to IFG International Financial Group Ltd. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Director - Digital Paid Media position at IFG International Financial Group Ltd located?
This position is based in CA. IFG International Financial Group Ltd has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Director - Digital Paid Media at IFG International Financial Group Ltd earn?
IFG International Financial Group Ltd has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Director - Digital Paid Media role at IFG International Financial Group Ltd posted?
This role was posted on April 19, 2026 (50 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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