Digital Marketing Manager - Paid Search Campaign/Marketing CRM

As a Digital Marketing Manager at our company, you will play a crucial role in managing various aspects of digital marketing to drive lead generation and sales pipeline. Your responsibilities will include:

• Managing paid campaigns on platforms like Google, Bing, LinkedIn, and meta channels
• Overseeing lead generation from software review campaigns on platforms such as G2, Capterra, SoftwareSuggest
• Taking ownership of budgets to achieve target sales pipeline and closures
• Collaborating with the content and design teams to develop ad copies and landing pages
• Exploring unconventional channels like influencer marketing and scaling successful strategies
• Leading lead generation through email campaigns
• Managing the marketing CRM system to handle lead flow, attribution, and retargeting

To be successful in this role, we are looking for someone with the following qualifications:

• 3-7 years of experience in Digital Marketing/Performance Marketing within SaaS companies
• Hands-on experience in running paid campaigns on Google, Bing, LinkedIn, and meta channels across multiple geographies
• Experience managing annual budgets ranging from Rs. 1 - 5 crores
• Extensive experience working with a marketing CRM, preferably HubSpot
• Familiarity with email marketing tools
• Knowledge of ABM tools would be a plus
• Experience in content marketing and SEO would also be advantageous

About the company:

We offer a unique spend management platform that consolidates all business expenses, providing comprehensive spend management solutions and real-time spend visibility to enterprises. Our fintech suite includes travel and expense management software, prepaid and corporate credit cards, helping industry leaders optimize their spends effectively. With over 7,000 companies onboarded across 40 verticals, we are recognized as India's premier expense management solution and have introduced innovative products in the FinTech domain. As a Digital Marketing Manager at our company, you will play a crucial role in managing various aspects of digital marketing to drive lead generation and sales pipeline. Your responsibilities will include:

• Managing paid campaigns on platforms like Google, Bing, LinkedIn, and meta channels
• Overseeing lead generation from software review campaigns on platforms such as G2, Capterra, SoftwareSuggest
• Taking ownership of budgets to achieve target sales pipeline and closures
• Collaborating with the content and design teams to develop ad copies and landing pages
• Exploring unconventional channels like influencer marketing and scaling successful strategies
• Leading lead generation through email campaigns
• Managing the marketing CRM system to handle lead flow, attribution, and retargeting

To be successful in this role, we are looking for someone with the following qualifications:

• 3-7 years of experience in Digital Marketing/Performance Marketing within SaaS companies
• Hands-on experience in running paid campaigns on Google, Bing, LinkedIn, and meta channels across multiple geographies
• Experience managing annual budgets ranging from Rs. 1 - 5 crores
• Extensive experience working with a marketing CRM, preferably HubSpot
• Familiarity with email marketing tools
• Knowledge of ABM tools would be a plus
• Experience in content marketing and SEO would also be advantageous

About the company:

We offer a unique spend management platform that consolidates all business expenses, providing comprehensive spend management solutions and real-time spend visibility to enterprises. Our fintech suite includes travel and expense management software, prepaid and corporate credit cards, helping industry leaders optimize their spends effectively. With over 7,000 companies onboarded across 40 verticals, we are recognized as India's premier expense management solution and have introduced innovative products in the FinTech domain.