PPC Analyst & Media Ads Specialist

As a PPC Analyst Media Ads Specialist, your role involves managing PPC advertising campaigns, media planning, data analysis, and reporting. You will work closely with clients to comprehend their business objectives and formulate digital marketing strategies that meet their requirements. Key Responsibilities: - Create and oversee digital advertising campaigns on various platforms. - Possess expertise in Google Ads and PPC. - Manage social media ads on platforms like Facebook, Instagram, and LinkedIn. - Maintain social media profiles through regular posting and upkeep. - Collaborate with cross-functional teams to develop comprehensive marketing strategies. - Conduct in-depth research to identify optimal keywords and target audiences. - Identify opportunities for campaign optimization to improve ad performance. - Perform A/B testing on platforms, ad types, audiences, creatives, and ad copy for optimization. - Provide clients and internal teams with insights, results, and recommendations. - Suggest innovative strategies and keep up to date with digital marketing trends. - Prepare reports and presentations for client meetings. - Ensure accurate tracking by conducting QA and troubleshooting tagging and pixel placements. - Stay informed about digital marketing best practices and trends. Qualifications: - Graduates or post-graduates are preferred. - Previous experience in a Digital Marketing Agency is beneficial. - At least 1 year of experience in PPC management. - Proficiency in creating and executing successful digital campaigns. - Familiarity with popular PPC ad platforms like Google Ads and Facebook Ads. - Understanding of search engine algorithms and ranking methods. - Experience with website analysis tools such as Google Analytics. - Knowledge of keyword research and data mining tools. - Ability to conduct competitive analysis within the industry. - Strong written and verbal communication skills. (Note: The job is full-time and on-site in Chennai, India. Salary will be commensurate with experience.) As a PPC Analyst Media Ads Specialist, your role involves managing PPC advertising campaigns, media planning, data analysis, and reporting. You will work closely with clients to comprehend their business objectives and formulate digital marketing strategies that meet their requirements. Key Responsibilities: - Create and oversee digital advertising campaigns on various platforms. - Possess expertise in Google Ads and PPC. - Manage social media ads on platforms like Facebook, Instagram, and LinkedIn. - Maintain social media profiles through regular posting and upkeep. - Collaborate with cross-functional teams to develop comprehensive marketing strategies. - Conduct in-depth research to identify optimal keywords and target audiences. - Identify opportunities for campaign optimization to improve ad performance. - Perform A/B testing on platforms, ad types, audiences, creatives, and ad copy for optimization. - Provide clients and internal teams with insights, results, and recommendations. - Suggest innovative strategies and keep up to date with digital marketing trends. - Prepare reports and presentations for client meetings. - Ensure accurate tracking by conducting QA and troubleshooting tagging and pixel placements. - Stay informed about digital marketing best practices and trends. Qualifications: - Graduates or post-graduates are preferred. - Previous experience in a Digital Marketing Agency is beneficial. - At least 1 year of experience in PPC management. - Proficiency in creating and executing successful digital campaigns. - Familiarity with popular PPC ad platforms like Google Ads and Facebook Ads. - Understanding of search engine algorithms and ranking methods. - Experience with website analysis tools such as Google Analytics. - Knowledge of keyword research and data mining tools. - Ability to conduct competitive analysis within the industry. - Strong written and verbal communication skills. (Note: The job is full-time and on-site in Chennai, India. Salary will be commensurate with experience.)