Content Creation and marketing specialist

We are a specialized residential renovation company operating throughout Toronto, looking for an exceptionally creative Content Creation and Marketing Specialist to take ownership of our digital presence. In this role, you will be the driving force behind showcasing our craftsmanship, telling our brand's story, and building an engaged online audience.

This is not your average content creation job. Construction schedules naturally have downtimes, and there won't always be a stunning kitchen reveal or an active project site ready to shoot. The right candidate must be highly creative and resourceful-able to brainstorm and produce captivating content (such as behind-the-scenes insights, tool reviews, educational renovation tips, or material spotlights) to keep our audience consistently engaged, even when we aren't actively filming a project.

Key Responsibilities

• End-to-End Content Production: Handle all aspects of content creation, from initial concept and storyboarding to filming, editing, and publishing across platforms (Instagram, TikTok, YouTube, etc.).
• Advanced Videography & Editing: Capture high-quality footage of job sites, before/after transformations, and day-to-day operations using professional techniques and advanced editing software.
• Creative Concepting: Develop innovative content pillars that do not solely rely on active project footage. Find the "story" in the everyday realities of the renovation business.
• SEO & Digital Optimization: Apply SEO best practices to video titles, descriptions, website copy, and local listings to maximize our organic reach and discoverability in the Toronto area.
• Marketing Strategy: Plan and execute a social media calendar that drives brand awareness, engages the local community, and ultimately helps generate project leads.
• Brand Voice: Maintain a consistent, authentic, and professional tone that reflects our commitment to high-quality construction.

Qualifications & Skills

• Advanced Video Skills: Proven expertise in filming and utilizing advanced editing software (e.g., Premiere Pro, Final Cut Pro, DaVinci Resolve, or advanced mobile editing workflows).
• SEO Knowledge: Solid understanding of search engine optimization, keyword research, and how to effectively rank video and written content to drive traffic.
• High Level of Creativity: A strong portfolio showcasing your ability to create engaging, viral-potential content out of ordinary or non-glamorous subjects.
• Self-Starter Attitude: Ability to work independently, manage your own time, and proactively pitch content ideas without needing constant direction.
• Industry Interest: A genuine interest in residential renovations, construction, interior design, or real estate is a massive plus.
• Language Skills: Proficiency in English is required; fluency in Mandarin Chinese is considered a strong asset for communicating with diverse clientele and team members.

Compensation & Benefits

• Base Pay: $20.00 CAD per hour.
• Performance Bonus: An annual bonus based on company performance and marketing milestones.
• Creative Freedom: A unique opportunity to build a brand from the ground up and execute your own creative vision.

To apply, please submit your resume along with a portfolio or links to social media accounts you have managed, videos you have filmed/edited, and examples of SEO success.

Job Type: Full-time

Pay: $20.20-$30.71 per hour

Work Location: In person