Role Overview
Hireginie is hiring a Senior Brand Manager (FMCG). This is a full-time role in IN. Part of Hireginie's Seo hiring. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
As a Senior Brand Manager for our fast-growing Indian skincare brand, you will play a crucial role in shaping brand growth by owning brand positioning, new product development support, consumer insights, and integrated marketing campaigns. Your strategic and insight-driven approach will ensure strong brand health, relevance, and business impact in the skincare space.
- *Key Responsibilities:**
- Drive overall brand strategy, positioning, and messaging aligned with business goals
- Support new product development through market research, trend analysis, and consumer insights
- Conceptualize and execute integrated marketing campaigns across digital, PR, influencer, and social platforms
- Track and improve brand health metrics such as awareness, engagement, and perception
- Conduct competitive and consumer research to identify growth opportunities
- Oversee content, communication, and storytelling across channels
- Measure campaign performance, ROI, and share actionable insights with leadership
- Coordinate cross-functionally with product, design, PR, media teams, and external agencies
- Ensure brand consistency, claims accuracy, and regulatory compliance across all marketing assets
- *Qualifications Required:**
- 3+ years of experience in brand management, marketing strategy, or new product development
- MBA from a Tier I or Higher Tier II institute preferred
- Experience in FMCG, beauty, skincare, or wellness preferred
- Strong analytical and consumer-insight-driven mindset
- Hands-on experience with digital marketing, influencer marketing, PR, and SEO
- Excellent project management and stakeholder management skills
- Proficiency in MS Office and data-driven marketing tools
- Passion for skincare, beauty, and building strong brands
About Our Client:
Founded in 2020, our client is a fast-growing Indian skincare brand that focuses on science-backed, ingredient-led formulations. The company develops products that are dermatologist-tested, cruelty-free, and designed to address specific skin concerns. With a commitment to transparency and efficacy, they are redefining the personal care space for the modern, research-savvy customer.
About Hireginie:
Hireginie is a prominent talent search company specializing in connecting top talent with leading organizations. Committed to excellence, they offer customized recruitment solutions across industries, ensuring a seamless and transparent hiring process. Their mission is to empower both clients and candidates by matching the right talent with the right opportunities, fostering growth and success for all. As a Senior Brand Manager for our fast-growing Indian skincare brand, you will play a crucial role in shaping brand growth by owning brand positioning, new product development support, consumer insights, and integrated marketing campaigns. Your strategic and insight-driven approach will ensure strong brand health, relevance, and business impact in the skincare space.
- *Key Responsibilities:**
- Drive overall brand strategy, positioning, and messaging aligned with business goals
- Support new product development through market research, trend analysis, and consumer insights
- Conceptualize and execute integrated marketing campaigns across digital, PR, influencer, and social platforms
- Track and improve brand health metrics such as awareness, engagement, and perception
- Conduct competitive and consumer research to identify growth opportunities
- Oversee content, communication, and storytelling across channels
- Measure campaign performance, ROI, and share actionable insights with leadership
- Coordinate cross-functionally with product, design, PR, media teams, and external agencies
- Ensure brand consistency, claims accuracy, and regulatory compliance across all marketing assets
- *Qualifications Required:**
- 3+ years of experience in brand management, marketing strategy, or new product development
- MBA from a Tier I or Higher Tier II institute preferred
- Experience in FMCG, beauty, skincare, or wellness preferred
- Strong analytical and consumer-insight-driven mindset
- Hands-on experience with digital marketing, influencer marketing, PR, and SEO
- Excellent project management and stakeholder management skills
- Proficiency in MS Office and data-driven marketing tools
- Passion for skincare, beauty, and building strong brands
About Our Client:
Founded in 2020, our client is a fast-growing Indian skincare brand that focuses on science-backed, ingredient-led formulations. The company develops products that are dermatologist-tested, cruelty-free, and designed to address specific skin concerns. With a commitment to transparency and efficacy, they are redefining the personal care space for the modern, research-savvy customer.
About Hireginie:
Hireginie is a prominent talent search company specializing in connecting top talent with leading organizations. Committed to excellence, they offer customized recruitment solutions across industries, ensuring a seamless and tra
Frequently Asked Questions
How do I apply for the Senior Brand Manager (FMCG) position at Hireginie?
Use the Apply button above to submit your application directly to Hireginie. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Senior Brand Manager (FMCG) position at Hireginie located?
This position is based in IN. Hireginie has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Senior Brand Manager (FMCG) at Hireginie earn?
Hireginie has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Senior Brand Manager (FMCG) role at Hireginie posted?
This role was posted on May 5, 2026 (32 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
How much experience does the Senior Brand Manager (FMCG) role at Hireginie require?
This is a senior-level position. Most senior roles call for 5+ years of directly relevant experience. Hireginie lists their specific requirements in the description below, so review the must-have qualifications closely before applying.
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