Senior Manager Demand Planning

The Demand Planning Senior Manager drives forecast accuracy and inventory health across the assigned product portfolio. This role owns the consensus demand signal, leads monthly Demand Review pre-alignment forums, and partners closely with Commercial, Brand, Supply Planning, and Finance teams to ensure the demand plan reflects brand strategy and market realities. If you love turning complex data into clear decisions that move a business forward, this role was built for you!

Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday – Thursday at Hasbro’s new HQ location in Boston, MA. In the interim, this position will be onsite Tuesday –Thursday at Hasbro’s HQ in Pawtucket, RI or at Hasbro’s temporary location in Boston, MA.

A Day in the Life of a Sr. Manager Demand Planning

• You will generate and maintain an 18–24-month phased demand forecast, collaborating on baseline creation, reconciling enrichments, and publishing the final consensus forecast. You will own the monthly Demand Review (DMR) pre-alignment cycle — preparing Brand leaders, securing forecast approval, defining risks and opportunities, and documenting demand drivers and assumptions. The forecast is developed by analyzing Shipment (Sell-In), POS (Sell-Out), market share, cannibalization, and other commercial signals, all within the global forecasting calendar and planning process. You will proactively communicate demand changes to supply planning and work through service and inventory impacts.
• You will partner with Sales & Marketing to evaluate promotional impact on demand, using post-evaluation analysis to quantify uplift. This includes challenging or validating forward-looking overlays for new launches, promotions, price changes, seasonal spikes, and entertainment windows, with forecast enrichment quality measured via Forecast Value Add (FVA).
• Data quality is the foundation of everything we do. You will collaborate with statistical modelers on baseline creation and validation (including ML/LLM techniques), conduct historical data cleansing, and perform weekly integrity checks on the demand signal passed to supply chain.
• You will own Demand Management metrics (FVA, Forecast Mix Error, Forecast Bias), lead root cause analysis, and drive improvement with brand and sales teams — continuously refining cross-functional routines across Marketing, Sales, and Supply/Demand Planning to optimize supply chain performance and customer experience.
• You will work closely with planning leadership, Brand teams, Sales, Supply Planning, and Finance. Externally, you will partner with DP service partners such as Genpact.

What You Bring

• Bachelor's Degree
• 5+ years of demand planning experience with a track record of influencing senior commercial leaders
• Deep expertise in Integrated Business Planning / S&OP frameworks
• Advanced skills in segmentation, statistical modeling, historical cleansing, and forecast accuracy/bias analysis
• Experience evaluating new product demand and collaborating on commercial strategy
• Proficiency in SAP APO, Logility, and Power BI; toy/fashion industry experience and APICS certification preferred
• A direct, confident communication style — you back your positions with data and know when to push back
• Proactive and adaptable; effective in matrixed organizations
• Accountable for metric performance and consistent in following through on data-driven recommendations
• Passion for building planning standards and bringing others along in adopting them!