Director, GTM Program Management & Analytics

At Wizards of the Coast, we connect people around the world through play and imagination — from Magic: The Gathering and Dungeons & Dragons to a growing multiverse of games and experiences. This role sits at the center of how we bring those products to market. 

We're hiring a Director, GTM Program Management & Analytics to own the operational backbone of our commercial go-to-market function. This is a program management and analytical leadership role: you will design and run the systems, cadences, and performance infrastructure that make launches land consistently — across local game stores, retail channels, and digital touchpoints. You'll work across Studio, Commercial, WPN, Marketing, and Analytics to drive coordination, surface insights, and translate data into decisions. 

What You'll Do:

Launch program management 

• Own launch planning and execution end-to-end — from early planning through post-launch review — with clear milestones, readiness criteria, and accountable owners at each stage. 

• Maintain a single coordinated launch plan across Studio, Commercial, WPN, Marketing, and Analytics, including dependencies, decision gates, and escalation paths for blocking issues. 

• Build and maintain repeatable launch programs and in-store activations that produce consistent retail outcomes across channels. 

• Produce and manage a centralized GTM enablement toolkit — playbooks, readiness checklists, FAQs — and run the launch cadence including readiness reviews, executive updates, and post-launch retrospectives. 

Performance analytics & insights 

• Define and own launch performance measurement, tracking store-level outcomes including traffic, event participation, sell-through, and revenue. 

• Translate performance data into concrete execution changes, surfacing insights that inform prioritization decisions across commercial and studio teams. 

• Build reporting infrastructure and dashboards that give stakeholders clear visibility into project and program health at both the program and launch level. 

Cross-functional coordination & enablement 

• Collaborate with Commercial, Trade, and Digital teams to coordinate trade and channel initiatives — including promotions, toolkits, in-store activation, and retailer enablement. 

• Align website and key digital touchpoints with launch plans so players are directed toward in-store actions and participation paths. 

• Bring Studio, Commercial, WPN, Marketing, and Analytics into alignment on priorities, sequencing, and decision-making — serving as the connective tissue across the GTM function. 
  
  

What You'll Bring:

• Senior leadership experience owning go-to-market or launch program management for retail or combined physical/digital products. 

• Demonstrated ability to design and operate cross-functional launch processes that deliver consistent, repeatable execution at scale. 

• Strong analytical capability — comfortable building performance frameworks, interpreting complex data, and turning insights into operational decisions. 

• Experience with trade and channel campaigns, including retail partner coordination and store-facing enablement. 

• Clear, concise communication with senior stakeholders; comfortable owning executive readouts and driving alignment across functions. 

• Structured operating mindset — experience managing complex programs with multiple workstreams, dependencies, and stakeholders simultaneously. 

Nice to have:

• Familiarity with specialty or hobby retail networks, including LGS-style ecosystems. 

• Experience supporting retail outcomes through consumer-facing digital surfaces (web or app). 

• Experience running formal operating cadences (WBR/MBR/QBR) and launch governance processes. 

• Background in BI, analytics tooling, SQL, Python, and leading data analytic teams.