Brand and Content Specialist

MARKETING OPPORTUNITY FOR A DATING APP

Freelance

• Remote
• Canada

Brand and Content Specialist (Freelance)

At happn, we believe dating should feel as natural as real life. Using real-time geolocation, we connect people who’ve crossed paths in their everyday lives — whether it’s at a café, on the subway, or in their neighbourhood.

Since 2014, over 160 million people have joined happn worldwide. Now, we’re scaling in Canada, across both English and French-speaking audiences, and we’re looking for someone local to help make it happn.

If you’re plugged into social trends, understand how people date today in Canada, and know how to turn creators, content, and partnerships into growth, this role is for you.

What you’ll do 🚀

Influencer Marketing, Partnerships & Events

• Own influencer campaigns and creator activations end to end
• Source and manage creators across English and French-speaking audiences
• Build and close partnerships with local brands (lifestyle, nightlife, culture, etc.)
• Run co-branded activations and events designed to generate content and visibility
• Track performance and optimise campaigns based on results

Social Media

• Contribute to a shared social ecosystem across US, Canada, and Australia
• Define and execute Canada-specific social strategy (EN + FR) aligned with global direction
• Adapt global assets for local audiences (not just translate)
• Track what performs and double down on what works

Market, Product & Growth Signals

• Keep an eye on competitors, pricing, and what’s working in market
• Bring structured insights on trends and user behaviour
• Support adaptation of messaging, positioning, and product angles for the Canadian market
• Translate signals into tests and growth ideas for Canada

About you 👀

• 2+ years experience in marketing / branding / influencer campaigns / partnerships (B2C or tech is a plus)
• You already know the Canadian creator culture
• Genuinely interested in how people connect, date, and behave socially
• Active on TikTok / Instagram and aware of what performs today
• Highly autonomous and comfortable owning projects end to end
• Fluent in English and French (mandatory)

What you’ll get ✨

• Fully remote, flexible freelance role
• Real ownership in a growing market
• Direct impact on how happn grows in Canada
• A mix of strategy, creativity, and execution
• 3-month trial, with potential to continue long-term

How to apply 📩

Send your CV +

• 2–3 examples of campaigns, partnerships, or creator activations you’ve worked on
• A short note on what you’d test for happn in Canada

to alina.mustafina@happn.com