Field Sales Manager - Leading Beverage Brand - New Windsor, NY
Greenhouse AgencyJob Description
At Green House, we go beyond creative ideas-we help brands grow through real-world execution, strong partnerships, and measurable results. By combining creativity with strategy, we focus on driving impact where it matters most. As a Frontline First agency, we bring brands to life through retail execution, field activation, and data-driven decision making-working with some of the most recognized and exciting brands in the industry.
We believe great ideas come from diverse perspectives and bold thinking. Our team is passionate about building meaningful connections and delivering results for our clients.
If you're excited about making an impact, bringing brands to life, and growing your career, Green House is the place to do it.
Job Summary
The Field Sales Manager (FSM) serves as a dedicated Sales resource in the assigned territory. Through the direction of the Green House Region Marketing Manager (RMM) the FSM is accountable for building a profitable volume of the brand through the expansion of outlet distribution, implementation of key selling strategies, increased brand facings, as well as, securing favorable display and merchandising footprints within key accounts. This role will develop account relationships that drive velocity through engagement, brand advocacy, and education with consumers and key account staff alike. Additionally, the ideal candidate must possess an entrepreneurial spirit, and be detailed oriented and professional in all communication.
Key Responsibilities
Local & Key Account Programming 60%:
- Secure New Points of Distribution (PODs) and maintain a pipeline of prospects.
- Gain new and increase existing brand facings, securing superior representation versus the competitive set.
- Ensure all merchandising standards are satisfied within local & key accounts - this Includes the application of coupons and building displays.
- Identify consumer sampling opportunities in support of local accounts and focus territory and partner with the local field marketing team to execute.
Account Relationship Management 20%:
- Develop and execute effective sales strategies in partnership with the bottler based on local market opportunities and insights gathered through the execution of the role.
- Develop retailer relationships.
- Respond to retailer needs, concerns, or questions as it relates to the brand.
- Work with Coca Cola team to create and enact incentive programs aimed at driving brand affinity and increasing sales velocity.
- Assist in product delivery when needed.
- Actively monitor inventory levels and review brand performance regularly with the core leadership team.
Bottler Advocacy (10%):
- Manage Coca-Cola Bottler incentive programming as it relates to the brand.
- Attend, Participate & Lead General Sales Meetings (GSMs)
- Schedule and participate in market visits, ride-alongs & Spot Appointments.
- Secure weekly (or other) standing communication with relevant Coca-Cola Bottler stakeholders
Administrative (10%):
- Execute sales objectives with regular tracking and progress reports
- Submit all required reporting in a timely and complete fashion to designated program stakeholders
- Utilize the Green House CRM tool to record account calls and KPI activity in "real time"
- Conduct an ongoing SWOT analysis of business management and make recommendations within reporting checkpoints (weekly, monthly, quarterly) as needed
- Collect and synthesize retailer feedback on Coca Cola and share it with the brand team
- Provide ongoing communication on marketing, executional opportunities, new innovation in the market and share information with the team.
Qualifications
- Minimum of 2 years of CPG/beverage product sales/distributer experience required
- Experience managing a sales team required
- Must have a valid Driver's License and be able to drive/travel through the designated market area
- Strong customer service skills required
- Strong brand marketing and negotiation skills required
- Adept at networking, selling, and interacting with diverse groups of people required
- Excellent communication and presentation/public speaking skills required
- Ability to develop and maintain effective working relationships with all members of extended sales and brand teams required
- Ability to be a passionate and enthusiastic brand ambassador
- Has strong Business Acumen, including Microsoft Office, Google Suite Professional communication, and Presentation development
- Understands how to get things done by leveraging opportunities against multiple resources
- Results-driven and customer-focused mentality with a collaborative attitude
- Willingness to work unconventional hours to meet outlet/bottler needs (early mornings and weekends)
- Ability to travel out of state preferred
Compensation
- Salary: $75,000 - $80,000
- Bonus potential: 10%
- Auto allowance: $250 semi-monthly
- Communication allowance: $75 semi-monthly
- Wellness allowance: $50 monthly
Why Green House?
- Health & Wellness: Comprehensive medical, dental, and vision coverage to support you and your family
- Unlimited Paid Time Off: Generous flexibility to support work-life balance and personal well-being
- Paid Holidays: Company-observed holidays to ensure time to recharge and disconnect
- Equipment Provided: Company-issued computer and tools to set you up for success from day one
- Growth Opportunities: Clear paths for professional development, skill-building, and internal mobility
- Innovative Work Environment: Collaborate with high-performing, creative teams in a fast-paced, supportive culture
- Referral Bonus Program: Earn rewards for bringing great talent into the organization
Interview Process
- Video interview with Hiring Manager (must be on camera)
- Video interview with Hiring Panel (must be on camera)
Green House is strongly committed to creating a diverse, equitable, and inclusive workplace environment. We're an equal opportunity employer-we'll consider all qualified applicants for this position without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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