Digital Marketing Specialist, Paid Social Media
Great Day Improvements: A Family of BrandsRole Overview
Great Day Improvements: A Family of Brands is hiring a mid-level Digital Marketing Specialist, Paid Social Media. This is a full-time hybrid role, based in Pittsburgh. Part of Great Day Improvements: A Family of Brands's Brand hiring. The posted range is $65k to $70k. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
Overview
Great Day Improvements - Digital Marketing Specialist, Paid Social Media
We’re seeking a results-driven Digital Marketing Specialist,Paid Social Media to scale high-quality leads for our home improvement business. You’ll own Meta and other paid social channels end-to-end—turning audience insights and creative testing into lower CPL, stronger ROAS, and measurable revenue impact. If you love building, optimizing, and learning fast, this role is for you.
Success in this role requires strong platform fluency, data-driven decision making, and close collaboration with creative, analytics, web, and sales teams to ensure social media contributes meaningfully to pipeline growth and brand equity.
Compensation: $65-$70K PLUS Bonus Opportunities
Hybrid Position
Responsibilities
Paid Social Strategy & Lead Generation
- Set up, traffic, and launch campaigns including but not limited to Meta (Facebook/Instagram), TikTok, Pinterest, and Nextdoor ensuring accurate targeting, budgets, and pacing.
- Maintain campaign hygiene (naming conventions, UTMs, exclusions, frequency caps) and keep programs on schedule.
- Partner with creative and analytics to brief, traffic, and QA ad sets, audiences, and assets; manage tracking tags and pixels.
- Monitor performance daily and proactively optimize budgets, placements, and audiences to improve CPL, CAC, CTR, CVR, and ROAS.
- Build and refine audience segmentation (retargeting, lookalikes, interest/behavioral, geo and ZIP-level targeting) for local lead gen.
- Run structured A/B and multivariate tests (hooks, formats, headlines, forms) and scale winners.
- Analyze results in-platform and in analytics tools; translate data into clear, actionable insights and recommendations.
- Stay current on platform updates (Advantage+, Lead Ads, creative best practices, CAPI changes, privacy policies) and share learnings with the team.
- Support cross-functional initiatives that improve funnel efficiency and lead quality from first click to form submit/booking.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field (or equivalent experience).
- 5-7 years of experience directly managing paid social media, preferably in home services, lead generation, or performance marketing environments.
- Hands-on experience with Meta Ads Manager and familiarity with TikTok, Pinterest, and other paid social platforms.
- Strong understanding of social analytics, conversion tracking, and performance measurement (Meta Pixel, CAPI, UTMs; GA4 and GTM familiarity is a plus).
- Excellent written and verbal communication skills with strong attention to detail.
- Highly organized, able to manage multiple projects in a fast-paced, results-driven environment.
- Collaborative mindset with the ability to work independently while partnering effectively with creative, analytics, web, and sales operations teams.
- Proactive and comfortable balancing creative storytelling with data-driven optimization.
- Solid attendance and reliability record
- Preferred: Experience with lead forms, offline conversions, and landing page testing/optimization (CRO).
Our Values:
- Customer First: Understand and shape customer needs, delivering distinctive value.
- Entrepreneurial Drive: Innovate and challenge the status quo to achieve growth.
- Transparency & Trust: Lead with humility, honesty, and accountability.
- People-Focused: Develop talent, build teams, and lead through collaboration.
- Results-Oriented: Drive execution and continuous improvement.
GDI is an Equal Employment Opportunity Employer
#INDGDI
Frequently Asked Questions
How do I apply for the Digital Marketing Specialist, Paid Social Media position at Great Day Improvements: A Family of Brands?
Use the Apply button above to submit your application directly to Great Day Improvements: A Family of Brands. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Is the Digital Marketing Specialist, Paid Social Media role at Great Day Improvements: A Family of Brands remote or in-office?
This is a hybrid role based in Pittsburgh. Expect a mix of in-office and remote days, with the specific cadence set by the hiring manager.
How much does the Digital Marketing Specialist, Paid Social Media role at Great Day Improvements: A Family of Brands pay?
Great Day Improvements: A Family of Brands has posted a compensation range of $65k to $70k for this position. Final offers typically vary based on candidate experience, location, and internal salary bands.
When was the Digital Marketing Specialist, Paid Social Media role at Great Day Improvements: A Family of Brands posted?
This role was posted on April 11, 2026 (59 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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