News Editor / Copywriter

Gracia Marcom: A purpose-driven agency, dedicated to serving the greater good of society. Our mission is to create positive impact through meaningful initiatives and sustainable solutions.

Job Title: Copywriter and News Editor

Department: Content & Editorial

Reports To: HR Manager / Creative Director

Objective:

To craft clear, direct, SEO-optimized content that resonates with the target audience, supports lead generation, and reflects journalistic integrity. The role demands the ability to write sharp, emotionally intelligent, and trend-driven copy with a deep understanding of press release standards, audience psychology, and digital content ecosystems.

Core Responsibilities & Deliverables:

• Content Strategy and Client Understanding
• Develop deep understanding of client products/services.
• Conduct interviews and collaborate with client servicing team to gather insights.
• Create buyer personas and validate them with clients.
• Copy Creation Across Channels
• Write original copy for marketing campaigns, website, blogs, emailers, newsletters, social media posts, and product descriptions.
• Ensure SEO alignment: keyword integration, meta descriptions, interlinking.
• Tailor voice and tone as per industry and client needs.
• News & Press Content Development
• Draft professional press releases that meet media standards.
• Conduct interviews, synthesize information into compelling news-style content.
• Write newsletter features and industry articles.
• AI-Assisted and Emotionally Intelligent Writing
• Use tools like ChatGPT to accelerate drafts and ideation.
• Integrate emotional storytelling with data insights and trend analysis.
• Leverage analytics and user behavior reports to guide content topics and formats.
• Proofreading and Final Review
• Review and edit all written content for clarity, grammar, flow, and brand consistency.
• Ensure zero-error submissions.
• Content Collaboration & Presentation
• Collaborate with marketing, design, and strategy teams.
• Present drafts and final content to internal stakeholders and clients.
• Revise based on feedback and optimize iterations.
• Growth & Upskilling
• Stay current with SEO, content trends, and editorial standards.
• Refine skills in data-informed storytelling and UX writing.
• Prepare to grow into a Senior Editorial/Content Lead role.

Measurement Metrics:

• Content delivery turnaround time
• SEO keyword ranking improvements
• Engagement metrics (CTR, time on page, shares)
• Press release pickup rate and media mentions
• Client satisfaction and revision cycles

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits

• Paid time off

Ability to commute/relocate:

• Gota, Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• We must fill this position urgently. Can you start immediately?
• Are you open to working across multiple content formats, including news writing, social media copy, advertisement copy, blog writing, and video script writing?

Work Location: In person