Job Description
As a Senior Copywriter, your role will involve coming up with fresh concepts and ideas, presenting them to the team, and developing them in collaboration with designers, account managers, and other leaders. You will attend client meetings to gather data and create content maps, sitemaps, content inventory, and wireframes for various marketing collaterals such as websites, brochures, and landing pages. Additionally, you will research client requirements, study consumer psychology, and conduct market research to ideate long-term and short-term campaigns tailored to the brand's needs.
Key Responsibilities:
- Generate brand names, taglines, brand story, values, mission, vision, core values, and philosophy to establish brand identity
- Continuously brainstorm new and innovative creative marketing ideas for multiple clients
- Accompany the team for client meetings and participate in upskilling initiatives like training programs and online courses to enhance work quality
- Support internal activities, events, and brand initiatives, collaborating with other teams including HR
- Guide junior copywriters when necessary
Qualifications
- Bachelor's or Master's Degree in English medium; schooling in English medium preferred
- Impeccable English and creative writing skills
- 4+ years of full-time ad agency experience as a copywriter, preferably in a full-service agency
- Proficiency in writing Gujarati or Hindi along with English
- Strong ideation skills and ability to work effectively within a team structure
(Note: Additional details about the company were not provided in the job description) As a Senior Copywriter, your role will involve coming up with fresh concepts and ideas, presenting them to the team, and developing them in collaboration with designers, account managers, and other leaders. You will attend client meetings to gather data and create content maps, sitemaps, content inventory, and wireframes for various marketing collaterals such as websites, brochures, and landing pages. Additionally, you will research client requirements, study consumer psychology, and conduct market research to ideate long-term and short-term campaigns tailored to the brand's needs.
Key Responsibilities:
- Generate brand names, taglines, brand story, values, mission, vision, core values, and philosophy to establish brand identity
- Continuously brainstorm new and innovative creative marketing ideas for multiple clients
- Accompany the team for client meetings and participate in upskilling initiatives like training programs and online courses to enhance work quality
- Support internal activities, events, and brand initiatives, collaborating with other teams including HR
- Guide junior copywriters when necessary
Qualifications
- Bachelor's or Master's Degree in English medium; schooling in English medium preferred
- Impeccable English and creative writing skills
- 4+ years of full-time ad agency experience as a copywriter, preferably in a full-service agency
- Proficiency in writing Gujarati or Hindi along with English
- Strong ideation skills and ability to work effectively within a team structure
(Note: Additional details about the company were not provided in the job description)
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