Role Overview
Geotab is hiring a Senior Embedded Developer. This is a full-time role in Oakville, Ontario -. Part of Geotab's Embedded hiring, posted last week. Full responsibilities, required qualifications, and the apply link are listed in the description below.
Salary Context
Salary is not disclosed in this posting. Market median for Senior-level Embedded roles is $139k-$180k (based on 25 comparable listings). Many employers share specifics during the interview process or after an initial screen.
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Job description
Who we are:
Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Embedded Developer who will be responsible for designing, writing, and testing firmware for next-generation battery-powered IoT devices that are redefining how fleets track and manage their assets. Working on the GOAnywhere product line — one of Geotab's most strategically significant platforms — you will bring deep embedded expertise, a hands-on builder's mindset, and the intellectual curiosity to solve problems others haven't encountered before. If you love low-level firmware development and are keen to join an industry leader shaping the future of connected transportation — we would love to hear from you!
What you'll do:
As a Senior Embedded Developer, your key area of responsibility will be developing, testing, and maintaining C-based firmware for Geotab's GOAnywhere asset tracking devices — battery-powered IoT hardware deployed on tractor-trailers and other commercial assets. You will own firmware development end-to-end: from architectural input and implementation to unit testing, integration testing in real and simulated environments, and commercial deployment. Your day-to-day will include sprint-based development tracked in Jira, daily standups with a team of 6–8 developers, and hands-on debugging using hardware lab setups. You will contribute to code reviews, maintain technical documentation, and actively leverage AI tools to accelerate your development workflow.
You will work closely with the Hardware team on electronics-level decisions and debugging, the Gateway team to ensure seamless device-to-cloud connectivity, the Test Automation team to build reliable CI/CD pipelines for firmware releases, and product stakeholders to ensure new features meet design requirements. You will also have the opportunity to mentor interns and junior engineers on the team. To be successful in this role you will be a self-motivated engineer who thrives with ownership and minimal hand-holding, brings a breadth of embedded experience across diverse domains, and approaches problems with practical curiosity rather than narrow specialization. A background in consulting, small-company environments, or non-automotive embedded fields is a distinct advantage.
How you'll make an impact:
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Develop an in-depth understanding of Geotab IoT device firmware (GOAnywhere, extensible product, asset trackers) and how various modules work.
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Perform firmware development, including architectural input, in the required area of expertise (modem, GPS, vehicle data, security, etc.) using C and other standards required by the RTOS and per Geotab's development standards.
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Write unit tests and perform integration and system-level testing in both real and simulated vehicles to demonstrate that new features meet design requirements.
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Conduct comprehensive testing and code reviews to ensure that industry coding standards are followed.
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Debug firmware issues and identify areas for code improvements.
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Maintain up-to-date documentation for all areas of responsibility.
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Contribute to the design and testing of embedded hardware as required.
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Maintain and improve testing tools and processes, ensuring that new releases perform as expected.
What you'll bring to the role:
- Diploma or degree in Computer Science, Electrical Engineering, Software Engineering, or a related field; an equivalent combination of education and practical experience will be considered.
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5+ years of hands-on embedded firmware development experience, with a demonstrated track record of end-to-end ownership from requirements to production deployment.
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Proficiency in C and strong familiarity with RTOS environments; experience with Zephyr is strongly preferred, FreeRTOS is also valued.
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Solid understanding of microcontroller design, firmware build chains, CI/CD methods, and data structures and design patterns common to resource-constrained embedded systems.
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Ability to read schematics and component data sheets; understanding of underlying electronics sufficient to influence firmware development and debugging decisions.
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Experience across a breadth of embedded domains — consulting, small companies, or industries such as medical devices, industrial IoT, defense electronics, consumer hardware, or wearables — is strongly preferred over a narrow automotive-only background.
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Experience with low-power firmware design is a meaningful asset.
Why job seekers choose Geotab:
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
How we work:
The annual base salary for this position is the expected annual salary for this role, and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills, qualifications, education and overall experience, including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check.
About Geotab
Geotab
geotab.com
46 other open roles at Geotab on TryApplyNow.
Frequently Asked Questions
How do I apply for the Senior Embedded Developer position at Geotab?
Use the Apply button above to submit your application directly to Geotab. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Senior Embedded Developer position at Geotab located?
This position is based in Oakville, Ontario -. Geotab has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Senior Embedded Developer at Geotab earn?
Geotab has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Senior Embedded Developer role at Geotab posted?
This role was posted on July 3, 2026 (9 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
How much experience does the Senior Embedded Developer role at Geotab require?
This is a senior-level position. Most senior roles call for 5+ years of directly relevant experience. Geotab lists their specific requirements in the description below, so review the must-have qualifications closely before applying.
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