PPC Client Strategist

LocaliQ is seeking a Digital Marketing Client Strategist to manage and grow client advertising programs across paid search (PPC), display, social media advertising, and digital/print media. This role is ideal for a results‑driven, client‑focused professional who enjoys combining campaign strategy, data analysis, and relationship management.

In this postsales role, you'll serve as the primary client contact, ensuring campaigns are optimized to exceed performance goals while maximizing return on investment (ROI).

Key Responsibilities

• Own the postsale client relationship and serve as the primary day‑to‑day contact
• Partner closely with Sales to deliver results aligned to shared revenue and growth goals
• Develop and manage multichannel digital advertising strategies (Search, Display, Social, O&O)
• Lead recurring performance reviews (weekly, monthly) translating metrics into actionable insights
• Analyze campaign data, trends, and KPIs to optimize performance and ROI
• Collaborate with postsales optimization, ad operations, and digital solutions teams
• Ensure consistent branding and messaging across paid and organic digital channels
• Proactively identify growth opportunities, optimization strategies, and new marketing solutions
• Maintain daily proficiency in CRM systems, paid advertising platforms, and proprietary tools
• Act as liaison between clients and backend delivery teams to meet and exceed objectives

Required Skills & Experience

• Strong knowledge of digital advertising platforms including PPC, display, social media ads, and analytics
• Experience managing client‑facing digital marketing accounts
• Ability to interpret performance data and make strategic campaign recommendations
• Excellent verbal and written communication skills
• Proven track record in relationship management and account growth
• Comfort working in fast‑paced, performance‑driven environments
• Ability to manage multiple campaigns and priorities simultaneously
• Proficiency with Google Ads, Google Analytics / GA4, Excel, and PowerPoint

Core Competencies

• Digital Marketing & Paid Media Expertise (PPC, programmatic display, social, email)
• Data Analysis & Performance Optimization
• Client Success & Customer Focus
• Cross‑Functional Collaboration
• Creative & Analytical Problem Solving
• Adaptability in a Rapidly Changing Digital Landscape
• Attention to Detail & Process Improvement

Qualifications

• Bachelor's degree in Marketing, Business, Advertising, Communications, or related field
• 2+ years managing digital advertising campaigns
• 3+ years client‑facing account management or ser

The annualized base salary for this role will range between $55,000 and $75,000. Base compensation is reflective of many factors, including the market in which one lives/works, individual education level, skills, certifications and experience. Variable compensation is not reflected in these figures and may be applicable.