Analyst - MA Leads Management, Digital Marketing

Introduction

Welcome to Gallagher in India — where expertise, technology, and purpose come together. Since 2006, Gallagher in India has supported global teams by delivering quality, service, and speed through deep expertise, smart technology, and specialized knowledge services. More than just an operations center, it’s a place where careers grow through collaboration, continuous learning, and purposeful work. We drive efficiency, compliance, and innovation so our teams can focus on serving clients. If you enjoy solving problems and working with purpose, Gallagher is the place where you can grow and feel a sense of belonging.

Overview

This role focuses on managing and optimizing the end-to-end lead management process for website and marketing campaign inquiries. Key responsibilities include monitoring campaign performance and incoming requests, improving lead capture and nurturing workflows, producing lead and conversion reports, and using tools like marketing automation platforms and Salesforce to track results.

The position also involves ensuring data quality and system synchronization, determining lead readiness, routing qualified leads to the right sales representatives, and assigning other inquiries to the appropriate teams.

How you'll make an impact

• Responsibilities:
• Perform daily monitoring of online marketing campaigns and contact us/connect with an expert requests from our corporate websites.
• Work closely with the website and marketing automation teams to refine the lead management process including regular performance assessments.
• Document and socialize the end-to-end lead management process from the initial prospect capture through to nurturing and hand-off to sales with the broader organization as needed
• Assess and recommend methods to optimize and streamline the lead process
• Produce lead/opportunity reports and monthly dashboards to demonstrate lead progress, conversion rates, cost per lead, etc. to show the growth and revenue attribution of website leads
• Leverage marketing automation, Salesforce.com and other tools as needed to execute and track the success of programs.
• Quality check the leads in SFDC to ensure sales teams are actively working the leads provided.
• Collaborate with marketing & sales to understand when a lead is sales ‘ready’ based on scoring demographic & behavioral factors.
• Ensure that the marketing automation & SFDC sync is streamlined & operational at all times and work with Tech as required.
• Determines and assigns sales qualified leads to the appropriate sales person.
• Assign other inquiries to appropriate department, or address feedback directly.

About you

Qualifications

• University Degree or equivalent experience and minimum 3-5 years of prior relevant experience.

Additional Information

Compensation and benefits

On top of a competitive salary, great teams and exciting career opportunities, we also offer a wide range of benefits.

Below are the minimum core benefits you’ll get, depending on your job level, these benefits may improve:

• Medical Insurance and Parental Medical Insurance
• Accidental Insurance and Life Insurance
• Retirals - Employee Gratuity, Future Service Gratuity benefit - Group Term Life, Employee Provident Fund, National Pension Scheme
• Flexi Benefits Plan - Tax Savings Plans
• Educational expense reimbursement
• Annual Leave/ Maternity & Paternity Leave/ Additional paid ML, Mental Health Day

Other benefits include:

• Employee Wellness Programs
• Training programs
• And more..

We value inclusion and diversity

Inclusion and diversity (I&D) is a core part of our business, and it’s embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the communities where we live and work.

Gallagher embraces our employees’ diverse identities, experiences and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out The Gallagher Way to its fullest.

Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination.