Head of Merchandising & Marketing

As the Head of Merchandising and Marketing, your role is crucial in leading the retail merchandising and marketing teams to drive category growth, product strategy, pricing, and promotion. Your focus will be on strengthening brand positioning and ensuring an engaging customer experience across all channels. Your responsibilities include:

• Define and execute the overall merchandising strategy across categories and store formats
• Lead product assortment planning, inventory control, and in-season management
• Analyze consumer trends, sales data, and competitor activity to optimize buying and planning
• Collaborate with operations and supply chain teams to ensure stock availability and replenishment
• Maintain optimal stock turns and gross margin performance

For Marketing:

• Develop and implement integrated marketing strategies (online & offline)
• Oversee brand communication, advertising campaigns, and digital marketing
• Lead seasonal promotions, events, and visual merchandising strategies
• Ensure consistent and impactful brand presence across all touchpoints
• Leverage consumer insights and market data to drive campaigns and engagement

In terms of Leadership & Strategy:

• Manage, mentor, and develop cross-functional teams
• Work closely with senior leadership on business strategy and growth planning
• Drive omnichannel initiatives, enhancing both in-store and digital customer experiences
• Own marketing and merchandising budgets, reporting on ROI and KPIs

Key Requirements:

• Proven experience (10 years) in retail merchandising and marketing, with at least 5 years in a leadership role
• Strong understanding of retail trends, consumer behavior, and buying cycles
• Hands-on experience with retail planning tools, digital platforms, and CRM systems
• Excellent skills in data analysis, forecasting, pricing, and category management
• Strong leadership, communication, and cross-functional collaboration abilities
• Bachelors/Masters degree in Marketing, Business, or related field (MBA preferred) As the Head of Merchandising and Marketing, your role is crucial in leading the retail merchandising and marketing teams to drive category growth, product strategy, pricing, and promotion. Your focus will be on strengthening brand positioning and ensuring an engaging customer experience across all channels. Your responsibilities include:
• Define and execute the overall merchandising strategy across categories and store formats
• Lead product assortment planning, inventory control, and in-season management
• Analyze consumer trends, sales data, and competitor activity to optimize buying and planning
• Collaborate with operations and supply chain teams to ensure stock availability and replenishment
• Maintain optimal stock turns and gross margin performance

For Marketing:

• Develop and implement integrated marketing strategies (online & offline)
• Oversee brand communication, advertising campaigns, and digital marketing
• Lead seasonal promotions, events, and visual merchandising strategies
• Ensure consistent and impactful brand presence across all touchpoints
• Leverage consumer insights and market data to drive campaigns and engagement

In terms of Leadership & Strategy:

• Manage, mentor, and develop cross-functional teams
• Work closely with senior leadership on business strategy and growth planning
• Drive omnichannel initiatives, enhancing both in-store and digital customer experiences
• Own marketing and merchandising budgets, reporting on ROI and KPIs

Key Requirements:

• Proven experience (10 years) in retail merchandising and marketing, with at least 5 years in a leadership role
• Strong understanding of retail trends, consumer behavior, and buying cycles
• Hands-on experience with retail planning tools, digital platforms, and CRM systems
• Excellent skills in data analysis, forecasting, pricing, and category management
• Strong leadership, communication, and cross-functional collaboration abilities
• Bachelors/Masters degree in Marketing, Business, or related field (MBA preferred)