Social Media Manager

Schumacher & Co. is an innovative interior design company that is disrupting the $150 billion-dollar global interior design industry. We are a technological leader on the design frontier, constantly pushing boundaries and striving for excellence. With over 500+ employees and growing, we are driven by a shared belief that design transforms life. We are dedicated to the mission of helping our customers “celebrate the feeling of home”. Schumacher designs and produces some of the most beautiful fabrics, wallcoverings, trims, furniture, and accessories in the world. Our portfolio of products is broad, but they are united by a passion for design, a thirst for what is next, an appreciation for what’s come before, a drive to make our products with enormous care and attention for detail. Schumacher is a globally recognized company with a myriad of showrooms both domestically and internationally. 

Our competitive advantage in the industry is people. We believe that our employees are our most valuable asset. F. Schumacher & Co is deeply anchored in our company core values which are as follows: 

• Preserve The Entrepreneurial Spirit 

• Take Ownership & Accountability 

• Be Solutions-Oriented 

• Demonstrate Courage 

• Practice Adaptability 

• Embrace Collaboration 

We empower our employees to live these values daily because we understand how it will positively impact the customer journey. F. Schumacher & Co., also known as FSCO, is the parent company to many brands within our portfolio.

Role Overview 

We are seeking a strategic and creatively driven Social Media Manager to lead multi-platform storytelling across Instagram, TikTok, YouTube, LinkedIn, and Pinterest. This role will translate our luxury brand’s heritage, aesthetic, and evolving market positioning into compelling digital narratives that deepen consumer understanding, drive engagement, and strengthen long-term brand equity. 

The ideal candidate is equal parts strategist, storyteller, and performance analyst; someone who understands how to elevate a design-driven brand while delivering measurable growth. They should have the drive and energy to stay ahead of the pack in all facets of social media and beyond, with am ability to generate ideas and experiment fearlessly. 

Key Responsibilities: 

Strategy & Execution 

• Lead multi-platform social strategy, developing cohesive frameworks that translate brand identity into platform-native content 

• Shape and execute monthly editorial calendars aligned with product launches, partnerships, seasonal moments, and broader marketing initiatives 

• Partner cross-functionally with creative, PR, marketing, and design teams to ensure cohesive campaign storytelling across channels 

• Source and curate on-brand and product-filled content from internal teams, external partners, clients, and media 

• Develop and maintain a distinct, cohesive brand voice across channels, ensuring all messaging reflects heritage, tone, and evolving market positioning while driving meaningful engagement 

Content Development & Production 

• Assist in producing high-impact video content from home tours and collection launches to partnership campaigns 

• Concept and activate innovative, platform-native marketing approaches for collection launches, transforming traditional product drops into immersive, story-driven digital moments 

• Assist in cutting up YouTube videos alongside our Video Content Producer for Schumacher IG, YouTube shorts, etc. 

 Performance & Optimization 

• Analyze platform performance and audience behavior using native analytics and third- party tools 

• Deliver monthly reporting inclusive of insights, learnings, and forward-looking optimization strategies 

• Drive measurable growth through performance-informed content refinement, consistently surpassing prior benchmarks on all channels. 

Qualifications 

• 2+ years experience leading multi-platform social strategy for a luxury, lifestyle, or design-forward brand 

• Demonstrated ability to drive measurable audience growth and organic reach 

• Experience producing high-quality video and visual content 

• Deep understanding of platform-specific strategy, particularly across Instagram, TikTok, and emerging social channels 

• Strong cross-functional collaboration and communication skills 

• Analytical mindset with the ability to translate data into strategic direction 

 Preferred Skills 

• Knowledge of video-editing and production 

• Strong interest and understanding of interior design 

• Discerning eye for Photograph 

Benefits Package

Your well-being is our top priority. Our benefits and total compensation are designed for the whole person, caring for both you and your family.

Wealth Benefits: 

• Competitive Salary 

• Corporate Annual Profit Sharing 

• 401K Plan 

Health Benefits: 

• Dental Coverage 

• Medical Coverage 

• Prescription Drug Plan 

• Vision Coverage 

• Health Savings Account (HSA) 

• TELADOC 

Other Benefits: 

• 20 Paid Time Off (PTO) 

• 10 Company Holidays 

• Bereavement Leave 

• Life Insurance 

• Flexible Spending Accounts (FSA) 

• AFLAC Plans (Accident and Critical Illness Plans) 

• Pet Insurance 

• Short-Term Disability (STD) 

• Long Term Disability (LTD) 

• Parental Medical Leave 

• Child Bonding Leave 

• Employee Discount 

We are an Equal Opportunity Employer committed to diversity, inclusion, and equality in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law.