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Senior SEO Copywriter

Fridom
Full Timesenior
Pune, Maharashtra, INPosted April 24, 2026

Job Description

As a Copywriter, your role will involve crafting compelling copy for various digital touchpoints such as paid ads, email marketing campaigns, product packaging, website banners, landing pages, and social media platforms. You will be responsible for conceptualizing and developing scripts for video content, influencer campaigns, and brand storytelling initiatives. It is essential to maintain a consistent brand voice and messaging across all communication channels, ensuring alignment with brand guidelines and tone. Collaboration with designers, marketers, and product teams will be crucial to seamlessly integrate copy with visual assets for maximum impact. Your tasks will also include editing, proofreading, and refining content for grammar, clarity, brand tone, and engagement to ensure all content is polished and persuasive. Moreover, staying updated with industry trends, competitor messaging, and customer behavior will enable you to continuously improve content quality and relevance.

Key Responsibilities:

  • Craft compelling copy for various digital touchpoints
  • Conceptualize and develop scripts for video content and influencer campaigns
  • Maintain a consistent brand voice and messaging
  • Collaborate with designers, marketers, and product teams
  • Edit, proofread, and refine content
  • Stay updated with industry trends, competitor messaging, and customer behavior

Qualifications Required:

  • 24 years of proven copywriting experience
  • Strong portfolio showcasing versatility in content formats
  • Impeccable command of English
  • Experience in writing for short-form and long-form content
  • Familiarity with SEO principles
  • Strong time management skills
  • Preferred experience in wellness, beauty, health, lifestyle, or consumer product categories
  • Understanding of online customer behavior and e-commerce copywriting
  • Basic knowledge of content performance metrics

Please note that the Job Description does not include any additional details about the company. As a Copywriter, your role will involve crafting compelling copy for various digital touchpoints such as paid ads, email marketing campaigns, product packaging, website banners, landing pages, and social media platforms. You will be responsible for conceptualizing and developing scripts for video content, influencer campaigns, and brand storytelling initiatives. It is essential to maintain a consistent brand voice and messaging across all communication channels, ensuring alignment with brand guidelines and tone. Collaboration with designers, marketers, and product teams will be crucial to seamlessly integrate copy with visual assets for maximum impact. Your tasks will also include editing, proofreading, and refining content for grammar, clarity, brand tone, and engagement to ensure all content is polished and persuasive. Moreover, staying updated with industry trends, competitor messaging, and customer behavior will enable you to continuously improve content quality and relevance.

Key Responsibilities:

  • Craft compelling copy for various digital touchpoints
  • Conceptualize and develop scripts for video content and influencer campaigns
  • Maintain a consistent brand voice and messaging
  • Collaborate with designers, marketers, and product teams
  • Edit, proofread, and refine content
  • Stay updated with industry trends, competitor messaging, and customer behavior

Qualifications Required:

  • 24 years of proven copywriting experience
  • Strong portfolio showcasing versatility in content formats
  • Impeccable command of English
  • Experience in writing for short-form and long-form content
  • Familiarity with SEO principles
  • Strong time management skills
  • Preferred experience in wellness, beauty, health, lifestyle, or consumer product categories
  • Understanding of online customer behavior and e-commerce copywriting
  • Basic knowledge of content performance metrics

Please note that the Job Description does not include any additional details about the company.

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