Paid Media Specialist

Foundation is a remote B2B content marketing agency working with SaaS, education, and service brands that expect more than just ad spend: they expect strategic rigor, technical competence, and measurable outcomes. We help ambitious organizations grow through content, SEO, and performance distribution.

Why This Role Exists

This role exists to support and execute the paid media strategies set by our Paid Media Strategists. You’re the person who makes the plan real: building campaigns, managing optimizations, maintaining tracking integrity, and surfacing performance insights across your assigned accounts.

Who This Role Is For

• Comfortable operating across Google Ads, LinkedIn Ads, Meta Ads, and Reddit Ads — you’re platform-agnostic and pick up new platforms quickly
• Execution-focused: you take a clear brief and run with it without needing to be managed step by step
• Detail-oriented by nature — you notice when something’s off in a campaign setup before it becomes a problem
• Takes ownership of the accounts you’re responsible for, and communicates clearly when something needs attention
• Builds trust through consistency: you do what you say, when you say you’ll do it
• Motivated by measurable outcomes — you care about CPL, ROAS, and pipeline contribution, not just impressions

Who This Role Is Not For

• Need full creative autonomy or want to own strategy from the ground up
• Prefer staying in one or two platforms rather than working across a full channel mix
• Uncomfortable with ambiguity or fast-moving account priorities
• Avoid troubleshooting tracking issues or digging into data to find answers
• Need constant direction or check-ins to stay on track

What You'll Be Responsible For

You’ll execute paid media programs across a portfolio of 4–6 client accounts, working under the direction of a Paid Media Strategist who sets the overall approach. Day-to-day, you’re the one in-platform: building, launching, optimizing, and reporting.

Core Responsibilities

• Build and launch paid campaigns across Google Ads, LinkedIn Ads, Meta Ads, and Reddit Ads based on strategic briefs from the Paid Media Strategist
• Monitor daily campaign performance and make optimization decisions on bidding, pacing, targeting, and creative rotation
• Maintain tracking integrity — flag discrepancies, support GTM and GA4 setups, and ensure data accuracy across accounts
• Execute A/B and creative tests defined by the Strategist; document results clearly so learnings can be applied going forward
• Prepare regular performance reports and contribute to client-facing updates with accurate data and clean commentary
• Proactively surface anomalies, opportunities, or issues to the Strategist before they become problems
• Support campaign builds for new client onboardings, including structure setup, audience creation, and pixel/tag verification

What Success Looks Like

• Your campaigns launch on time, are set up correctly, and deliver against the KPIs defined in the Strategist’s brief
• Tracking is clean across your accounts — data is accurate and trusted by the team and the client
• You’re catching performance issues before they’re flagged by someone else
• The Strategist can rely on you to execute without needing to re-explain or re-check your work
• You’re improving — each month you understand the platforms, the clients, and the process a little better

Required Experience:

• 2–4 years of hands-on paid media experience, ideally in a B2B or agency environment
• Proven ability to build and manage campaigns across at least two of: Google Ads, LinkedIn Ads, Meta Ads, Reddit Ads
• Working knowledge of tracking fundamentals: GTM, GA4, pixel setup, and conversion event configuration
• Experience pulling performance data, identifying trends, and communicating findings clearly
• Comfortable working in a fast-paced environment with multiple accounts and shifting priorities
• HubSpot experience is an asset but not required
• Familiarity with B2B buying cycles, lead generation, and funnel-stage targeting is a strong plus

Location, Timezone & Work Setup

• Work Setup: Fully remote
• Primary Target Locations: Canada, LATAM, Europe Candidates outside these regions may be considered only if experience is exceptional and working hours align.
• Timezone: Required overlap with EST timezone

Compensation

• Base Pay Range: $45k – $55k CAD / year Range reflects the North America region. May vary for candidates in other regions based on cost-of-labor norms.
• Expected Total Comp (OTE): $60k– $70k CAD / year
• Total compensation includes: Company-wide profit sharing + Commission on expansions/extensions
• How We Set Comp: Final compensation is determined by experience, role level, and location. We use a role × level × location framework. We pay intentionally, hire globally, and reward impact.

Immediate benefits:

TECH BUDGET

We will give you a budget to buy the gadgets and tech you need to execute.

Note: This benefit is available to residents of Canada only.

100% REMOTE

Flexible work environment—we expect you to work hard, but give you the freedom to do it in your preferred setting.

all national holidays

We offer time off for all National Holidays. Whether you’re living in Canada, the US, Australia or Japan — you’ll get those days off.

Benefits after three months:

paid time off

Two weeks minimum paid vacation days.

WELLNESS & fitness coverage

We cover all team members’ costs for gym or yoga memberships. You have to keep the mind right to keep the grind right.

Note: This benefit is available to residents of Canada only.

education reimbursement

Learning is very important in our culture! We offer a monthly stipend to encourage you to buy books, listen to webinars, and purchase materials that will help you grow professionally and personally.

competitive medical & dental benefits

We offer a competitive dental and healthcare benefits plan for colleagues and their families.

Note: This benefit is available to residents of Canada only.

How to Apply

As part of your application, please complete the

Culture Index survey

.

This must be submitted to be considered for the role.

Once completed, please follow

this link

to submit your application form for the position.