Brand Engagement Campaign Manager (Industrial Area)

Role Overview

We are looking for an experienced Social Media & Influencer Marketing Manager to drive brand awareness, manage influencer partnerships, and execute high-impact social media campaigns. The candidate should have solid experience in campaign strategy, influencer collaborations, and performance tracking.

Key Responsibilities

• Manage and grow brand presence across Instagram, LinkedIn, YouTube and Facebook
• Plan and execute end-to-end influencer marketing campaigns
• Identify, onboard, and manage influencers and creators
• Handle influencer outreach, negotiations, and contracts
• Create and manage monthly content calendars
• Track campaign performance and optimize campaigns
• Collaborate with internal teams for content creation
• Monitor competitor strategies and social media trends
• Manage brand partnerships and collaborations
• Analyze campaign performance and present insights

Required Skills

• Social Media Marketing
• Influencer Marketing
• Creator Partnerships
• Brand Collaborations
• Campaign Management
• Content Strategy
• Social Media Analytics
• Influencer Campaign Management
• Paid Social Campaigns

Preferred Experience

• Experience working with influencers across different categories
• Experience managing budgets for influencer campaigns
• Agency or startup experience preferred
• Strong communication and negotiation skills

Tools (Good to Have)

• Meta Business Suite
• Hootsuite
• Canva
• Google Analytics
• Influencer Marketing Tools

Key KPIs

• Engagement Rate
• Influencer ROI
• Lead Generation
• Brand Awareness
• Follower Growth

Ideal Profile

• 4–6 years experience in Social Media & Influencer Marketing
• Strong influencer network
• Experience handling multiple campaigns
• Data-driven mindset