Strategic Program Manager, Marketing

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

As a strategic partner to the CMO and marketing leadership, this role will drive innovation and growth by facilitating strategic planning, ensuring alignment, and driving operational excellence. Through leveraging data insights and strong stakeholder relationships, this role will play a pivotal influence in driving marketing’s cross-functional efforts and key initiatives aligned to company objectives.

This is a full time role based out of our San Francisco office.

What you'll do at Figma:

• Partner closely with the CMO to shape and drive the overall marketing strategy, translating company goals into clear, actionable, and measurable plans
• Work with finance and data science to align on Marketing's north star metrics, define annual and quarterly goals, and establish regular reporting structures
• Run Marketing's core planning cycles end-to-end — annual functional review, quarterly re-planning, quarterly/monthly business reviews, budget management and headcount planning
• Work closely with partner teams across sales, product and more to ensure tight alignment on priorities and regular and clear communication
• Deliver data-driven insights and analytics by synthesizing quantitative and qualitative inputs into actionable strategies and business recommendations
• Work with marketing leadership on implementing our teamwide AI transformation strategy, scaling workflows that have already shown value and identifying new use cases across teams

We’d love to hear from you if you have:

• 8+ years of experience in marketing strategy, business operations, consulting, or a similar role within a high-growth technology or SaaS company
• Proven ability to independently lead multiple complex workstreams simultaneously with minimal guidance, from ambiguity through execution
• Strong executive presence with experience influencing senior stakeholders, and facilitating senior-level meetings, workshops, and cross-functional forums
• Exceptional written and verbal communication skills, with experience crafting clear, compelling narratives for executive audiences
• Strong analytical skills, with the ability to translate complex data into insights and actionable recommendations (experience with spreadsheets; SQL a plus)

While it’s not required, it’s an added plus if you also have:

• Experience supporting C-suite or VP-level leaders, particularly within a go-to-market or revenue organization
• Experience in PLG or a B2B SaaS company, especially at high-growth or public companies
• Prior experience and proficiency in using Figma and FigJam

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. Pay Transparency Disclosure

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range.

Please discuss your specific work location with your recruiter for more information.

Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are s