Senior Growth Marketing Associate- Mandarin& English Speaking

About Fantuan:

Fantuan was founded in Vancouver, Canada in 2014. With a mission of “life made easier,” the company is a one-stop platform providing food delivery (Fantuan Delivery), reviews (Fantuan Reviews), an errand service (Fantuan Rush), e-commerce and marketing services. Fantuan is one of the top Asian life-services platforms in North America, currently operating across Vancouver, Toronto, Edmonton, Calgary, Montreal, Los Angeles, New York and other metropolitan areas in Canada and the US.

关于饭团：

饭团是一家北美互联网生活服务公司，主要业务包括饭团外卖、饭团点评、饭团跑腿，结合中式优质服务与北美先进大数据技术，以互联网思维推动生活服务行业变革。 目前，饭团已覆盖温哥华、多伦多、卡尔加里、蒙特利尔，洛杉矶，纽约等加拿大及美国主要城市，为海外华人乃至所有海外消费者提供更加便捷、高效、智能的生活服务。

岗位名称：高级增长营销专员

岗位职责

• 负责平台 C 端营销活动的整体策划、统筹与落地，结合业务目标、用户需求及各城市经营情况，制定月度活动规划及大型营销项目方案，并对活动效果负责。
• 深入理解平台业务逻辑、用户运营策略及各城市差异，结合不同城市阶段和目标，制定有针对性的活动方案，推动活动在各城市高质量落地。
• 负责平台级大型活动的全链路推进，包括活动主题策划、玩法设计、资源整合、排期管理、跨团队协同、风险把控及项目复盘。
• 负责活动期间端内端外宣传的整体协同与执行，包括但不限于 App 内资源位、Push、短信、邮件、社媒、私域等渠道，确保活动声量和转化效果最大化。
• 负责对接 C 端相关设计需求，能够结合业务目标梳理设计Brief，统筹活动主视觉、宣传物料、页面素材及日常运营设计需求，推进设计产出按时高质量交付。
• 能够与产品、研发、设计、数据、城市运营等多团队高效协同，清晰梳理并推动营销活动及用户运营相关需求上线，保障活动和功能顺利落地。
• 熟悉平台后台系统及 C 端产品工具，能够基于实际运营需求进行配置、管理、排查和优化，提升活动执行效率和用户运营效率。
• 承接部分日常 C 端运营工作，包括但不限于活动配置、资源位管理、营销排期支持、跨部门协同及其他与用户增长相关的运营事项。
• 建立活动及运营项目的数据监控和效果评估机制，围绕曝光、点击、参与、转化、留存等核心指标进行分析复盘，输出优化建议并推动后续迭代。
• 持续关注行业趋势、竞品动态及用户反馈，不断优化平台 C 端营销活动玩法、传播效率及运营机制。

任职要求

• 本科及以上学历，3 年及以上 C 端营销活动运营、用户运营、增长运营或相关工作经验，有互联网、本地生活、电商、外卖等行业经验优先。 具备较强的业务理解能力，能够快速熟悉平台业务模式、核心指标及各城市经营差异，并据此制定合理的运营和活动策略。
• 具备优秀的活动策划能力和创意能力，既能提出营销想法，也能推动复杂项目实际落地。 具备较强的数据分析能力，对结果敏感，能够通过数据发现问题、验证效果并推动优化；熟悉 Excel、SQL、BI 工具者优先。
• 具备较强的项目统筹和跨部门沟通能力，能够协调产品、研发、设计、城市运营等多方资源，推动项目按时上线。
• 具备较强的需求梳理能力，能够独立完成运营需求、活动需求、设计需求的整理和推进。
• 熟悉 C 端产品逻辑及常见运营后台工具，有实际使用和配置经验，能够快速上手并支持业务落地。
• 责任心强，执行力强，具备 owner 意识，能够适应多项目并行及较复杂的业务协同场景。
• 有较强的表达、总结和复盘能力，能独立输出活动方案、项目汇报及复盘报告。

加分项

• 有多城市业务或区域化运营经验。
• 有大型整合营销活动或平台招商活动经验。
• 有端内端外多渠道联动经验，包括 App 资源位、Push、邮件、社媒、私域等。
• 有后台工具、营销系统、用户运营产品相关经验，能独立与产研协作推动功能优化。
• 有较强的设计审美和物料统筹经验，能高效推动各类设计需求落地。

Title：Senior Growth Marketing Associate

Job Responsibilities

• Lead the end-to-end planning, coordination, and execution of platform-side (C-end) marketing campaigns. Develop monthly campaign plans and large-scale marketing initiatives based on business goals, user needs, and city-level performance, and take ownership of campaign outcomes.
• Develop a deep understanding of platform business logic, user operation strategies, and city-level differences. Design targeted campaign strategies tailored to different city stages and objectives, and ensure high-quality execution across cities.
• Drive full-cycle execution of large-scale platform campaigns, including theme ideation, mechanism design, resource integration, scheduling, cross-team collaboration, risk management, and post-campaign analysis.
• Coordinate and execute both in-app and off-platform promotion strategies during campaigns, including but not limited to in-app placements, push notifications, SMS, email, social media, and private traffic channels, to maximize reach and conversion.
• Manage C-end design requirements by translating business goals into clear design briefs. Oversee the delivery of key visuals, promotional materials, landing pages, and daily operational design assets, ensuring timely and high-quality output.
• Collaborate closely with cross-functional teams (Product, Engineering, Design, Data, and City Operations) to define and drive marketing and user operation requirements, ensuring smooth rollout of campaigns and features.
• Utilize platform backend systems and C-end operational tools to configure, manage, troubleshoot, and optimize campaigns, improving execution and operational efficiency.
• Support day-to-day C-end operations, including campaign setup, resource allocation, scheduling support, cross-team coordination, and other user growth-related initiatives.
• Establish data monitoring and performance evaluation frameworks for campaigns and operational projects. Analyze key metrics such as impressions, clicks, participation, conversion, and retention, and provide actionable insights for continuous optimization.
• Stay updated on industry trends, competitor strategies, and user feedback to continuously improve campaign mechanics, communication effectiveness, and operational frameworks.

Qualifications

• Bachelor’s degree or above, with 3+ years of experience in C-end marketing campaign operations, user operations, growth operations, or related fields. Experience in internet, local services, e-commerce, or food delivery industries is preferred.
• Strong business acumen with the ability to quickly understand platform business models, core metrics, and city-level differences, and develop effective operational strategies accordingly.
• Proven creativity and campaign planning skills, with the ability to generate innovative ideas and drive complex projects to execution.
• Strong data analysis skills and result-oriented mindset. Ability to identify issues, validate outcomes, and optimize strategies based on data. Proficiency in Excel, SQL, or BI tools is a plus.
• Excellent project management and cross-functional communication skills, with the ability to coordinate resources across Product, Engineering, Design, and Operations teams to ensure timely delivery.
• Strong ability to structure and manage requirements, including operational, campaign, and design needs.
• Familiarity with C-end product logic and common operational backend tools, with hands-on experience in configuration and execution.
• Strong sense of ownership, execution capability, and accountability. Able to handle multiple projects simultaneously in a complex business environment.
• Strong communication, summarization, and reporting skills, with the ability to independently produce campaign proposals, project updates, and post-mortem reports.

Preferred Qualifications

• Experience in multi-city or regional operations.
• Experience in large-scale integrated marketing campaigns or platform-wide promotional events.
• Experience with multi-channel campaign coordination (in-app placements, push notifications, email, social media, private traffic, etc.).
• Experience working with backend tools, marketing systems, or user operation products, and collaborating with product/engineering teams to drive feature improvements.
• Strong design sense and experience managing creative assets, with the ability to efficiently drive design deliverables.