Director of Sales and Operations

Director of Sales & Operations (Confidential)

Location: Greater Montréal Area (Hybrid – 3 days onsite)

Compensation: ~$160,000 base + performance bonus

About the Opportunity

We are partnering with a leading and rapidly growing owner-operator in the Canadian senior living space to hire a Director of Sales & Operations for Québec. This is a highly visible leadership role with a dual mandate: drive occupancy and revenue growth while ensuring operational excellence across a multi-site portfolio. You will play a key role in shaping regional strategy, elevating sales performance, and strengthening market positioning.

The Role

Reporting into senior executive leadership, this role blends strategic leadership with hands-on execution, overseeing both sales and operations across multiple residences. You will lead regional performance by aligning sales strategy, marketing execution, and operational delivery, ensuring a consistent and high-quality customer journey from initial inquiry through move-in.

Key Responsibilities

Strategic & Commercial Leadership

• Develop and execute a regional sales and occupancy strategy aligned with growth, revenue, and margin targets
• Balance occupancy growth with pricing strategy and positioning to protect long-term value
• Analyze market trends, competitive landscape, and performance metrics to inform decision-making
• Identify opportunities for portfolio optimization, repositioning, and expansion

Sales Performance & Execution

• Lead and optimize sales performance across multiple residences
• Implement structured sales processes, KPIs, and CRM-driven pipeline management
• Drive lead conversion through coaching, accountability frameworks, and best-in-class sales methodologies
• Build and strengthen referral networks and community partnerships

Operations Leadership

• Oversee day-to-day operational performance across the portfolio
• Partner with Executive Directors and site leaders to ensure service excellence and consistency
• Drive operational efficiencies and implement best practices across locations
• Ensure compliance with provincial regulations and company standards

Marketing & Market Positioning

• Collaborate on and execute integrated marketing initiatives (digital, local, referral-based)
• Ensure consistent brand positioning across all residences
• Monitor campaign performance and optimize based on data and ROI
• Support online presence, reputation management, and local market visibility

Digital, Data & Performance Analytics

• Leverage CRM systems and reporting tools to track lead sources, conversion rates, and occupancy trends
• Use data to refine targeting, pricing, and sales strategies
• Drive a culture of data-informed decision-making and continuous improvement

Team Leadership & Development

• Lead, coach, and develop high-performing sales and operations teams across multiple sites
• Establish a culture of accountability, performance, and collaboration
• Support recruitment, onboarding, and retention of key leadership talent
• Provide tools, training, and frameworks to enable consistent execution

Cross-Functional Collaboration

• Partner closely with leadership across operations, finance, and marketing
• Align on pricing, resident experience, and service delivery
• Support integration of new acquisitions and growth initiatives

Customer Experience & Quality

• Ensure a seamless and high-quality resident/customer journey from inquiry to onboarding
• Support teams in resolving client concerns with professionalism and urgency
• Maintain high ethical standards and ensure regulatory compliance

Qualifications

• Proven leadership experience in senior living / retirement residences (required)
• Strong track record of driving occupancy, revenue growth, and operational performance
• Experience leading multi-site teams in a service-driven environment
• Strong business acumen with the ability to balance sales, operations, and financial performance
• Experience with CRM systems, digital marketing, and performance analytics
• Bilingual (French/English) strongly preferred
• Ability to travel within the Québec region (Montréal to Bécancour corridor)

Why This Role

• Senior leadership mandate with direct impact on revenue and operational performance
• Opportunity to influence strategy, growth, and portfolio performance
• High visibility within a scaling, acquisitive organization
• Competitive compensation with meaningful upside tied to performance