Brand Strategy Consultant

Brand Architect & Strategist

Location: Valley Village, CA (Remote-friendly; LA-based preferred)

Engagement Type: Consultant or Fractional — open to both

Duration: Initial 3–6 month build engagement

Compensation: $4,000–$6,000/month (fractional) | $12,000–$20,000 (project-based)

About Empowered with Gina

Empowered with Gina (EWG) is a membership-based community for accomplished women navigating their next chapter — built on the belief that proximity, permission, and purpose are the catalysts for real transformation. Founded by attorney and entrepreneur Gina Zapanta, EWG sits at the intersection of professional growth, civic leadership, and community impact. We host events, virtual series, retreats, and partnerships that move women from ambition to action.

EWG is headquartered in Valley Village, CA and is in an active growth phase — expanding our membership, deepening our partnerships, and scaling our reach across Los Angeles and beyond.

The Opportunity

We’re looking for a brand architect who has done this before — someone who has built the strategy behind a community-driven, founder-led brand and knows how to make it scale without losing its soul.

This is a build engagement. We have a strong foundation: a defined audience, a clear mission, a growing community, and a founder with real authority. What we need is someone to codify the architecture, sharpen the messaging, and create the systems that let our team execute with consistency and confidence.

What You’ll Build

• Brand architecture — EWG’s positioning within the full brand ecosystem
• Messaging framework — core narrative, voice guidelines, and proof points
• Content strategy — pillars, formats, platform priorities, and membership conversion path
• Partnership positioning — how EWG shows up to corporate sponsors, civic partners, and media
• Growth roadmap — 12-month brand priorities with clear milestones

What We’re Looking For

You’ve done this before:

• Scaled a community, membership, or event-driven brand
• Built brand strategy for a founder-led organization
• Connected brand to revenue — not just awareness
• Worked within mission-driven or purpose-led contexts
• LA-based or deeply LA-fluent

How you work:

• You protect the founder’s voice, not replace it
• You build systems teams can actually use
• You’re comfortable with ambiguity and a fast pace
• You think in ecosystems, not one-off campaigns
• You can move from strategy to execution when needed

Engagement & Compensation

• Engagement type: Project-based or fractional ongoing — open to both
• Initial scope: 3–6 month build engagement
• Fractional retainer: $4,000–$6,000/month
• Project-based: $12,000–$20,000 depending on scope
• Location: Valley Village, CA · Remote-friendly · LA-based preferred

How to Apply

Send a brief note on a community or founder-led brand you’ve helped build — what you built, what it unlocked, and why you’re the right person for this. No decks required. Real work and real results speak louder.

Email: gina@empoweredwithgina.com

Subject line: Brand Strategist — [Your Name]

Rolling review. Apply early.

Job Type: Contract

Pay: From $4,000.00 per month

Work Location: Hybrid remote in Valley Village, CA 91617