Paid Ads Specialist – Meta Ads

Location: Gurgaon

Department: Digital Marketing / Performance Marketin

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About the Ro

leWe’re looking for a Paid Ads Specialist with a strong command over Meta Ads (Facebook & Instagram) to drive measurable growth across campaigns. You’ll plan, execute, and optimize paid campaigns to generate leads, increase brand awareness, and maximize RO

I.

Key Responsibilit

• iesPlan, create, and manage paid ad campaigns across Meta platforms (Facebook, Instagra
• m).Develop audience strategies – interest-based, behavioral, lookalike, and retargeting campaig
• ns.Write ad copies, choose creatives, and coordinate with the design team for campaign asse
• ts.Manage daily budgets, track performance, and optimize campaigns for best CPA/RO
• AS.Set up and monitor Meta Pixel, Conversion API, and custom event tracki
• ng.Conduct A/B testing for creatives, audiences, and placements to improve performan
• ce.Generate and analyze campaign reports to identify insights and present recommendatio
• ns.Stay updated with Meta algorithm changes, ad policies, and platform innovatio
• ns.Collaborate with content, design, and analytics teams to align campaign goals with overall marketing objectiv
• es.(Optional, if multi-platform): Assist in expanding paid media strategy across Google Ads, LinkedIn Ads, or YouTu

be.

Key Skills & Requirem

• entsProven experience managing Meta Ad Campaigns (Lead Generation, Conversion, Brand Awarene
• ss).Strong understanding of Facebook Ads Manager, Business Suite, and Meta Analyt
• ics.Knowledge of Pixel setup, CAPI, and data tracking tools (Google Analytics, Tag Manag
• er).Analytical mindset with experience in performance reporting and optimizat
• ion.Creative eye for ad copywriting and visual storytell
• ing.Ability to handle multiple campaigns simultaneously and meet deadli
• nes.(Preferred) Agency background or experience managing multiple bra

nds.

Qualifica

• tionsBachelor’s degree in Marketing, Communications, or a related f
• ield.Certification in Meta Blueprint is a

plus.

KPIs / Performance M

• etricsCost per Lead (CPL) / Cost per Acquisition
• (CPA)Return on Ad Spend
• (ROAS)Click-Through Rate
• (CTR)Conversio
• n RateAd Quality & Engagement M

etrics