Influencer Marketing Manager

<h2>Role Description</h2> <p><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80ziz73zz122zkz72zu7z88zz73z5z68zz72zyz75z0ioz83zz71zf8ilz81zz81zz80zscmz78z">Dropbox is looking for an Influencer Marketing Manager to execute creator programs that drive brand awareness across our product portfolio. You'll own campaigns end-to-end—from sourcing creators to shaping briefs</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4qqdmz69zndfz83zz65zz66zjz84zaluh4ld5z65zz73zz65zalz71zz78zk">, coming up with content,</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80ziz73zz122zkz72zu7z88zz73z5z68zz72zyz75z0ioz83zz71zf8ilz81zz81zz80zscmz78z"> and measuring impact—working closely with Brand, Social, Comms, Events, Integrated Marketing, and Paid Media.</span></p> <p><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80ziz73zz122zkz72zu7z88zz73z5z68zz72zyz75z0ioz83zz71zf8ilz81zz81zz80zscmz78z">You'll help place Dropbox at the center of cultural conversations by bringing narrative-driven content to life through creator partnerships that support product launches and integrated brand activations. You'll diversify our creative mix toward work that feels native and surprising, ensuring every partnership is strategic, measurable, and built to reach the right audience.</span></p> <p><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80ziz73zz122zkz72zu7z88zz73z5z68zz72zyz75z0ioz83zz71zf8ilz81zz81zz80zscmz78z">This role sits within the Brand Marketing team and reports to the Head of Partnerships and Influencer.</span></p> <h2>Responsibilities</h2> <ul> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80ziz73zz122zkz72zu7z88zz73z5z68zz72zyz75z0ioz83zz71zf8ilz81zz81zz80zscmz78z">Execute and evolve our influencer marketing strategy to drive top-of-funnel brand awareness and engagement, including support for product launches and integrated brand campaigns</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82zfwz66zwhdz68zz78zz74zl2vz70z03z66zz80zrz77zt56z90zz81zz74zz69zpz80zkf">.</span></li> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80ziz73zz122zkz72zu7z88zz73z5z68zz72zyz75z0ioz83zz71zf8ilz81zz81zz80zscmz78z">Help position Dropbox within relevant cultural conversations through thoughtful, high-impact creator partnerships</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82zfwz66zwhdz68zz78zz74zl2vz70z03z66zz80zrz77zt56z90zz81zz74zz69zpz80zkf">.</span></li> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80ziz73zz122zkz72zu7z88zz73z5z68zz72zyz75z0ioz83zz71zf8ilz81zz81zz80zscmz78z">Drive the creation of engaging, shareable content across TikTok, YouTube, Instagram, and emerging platforms</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82zfwz66zwhdz68zz78zz74zl2vz70z03z66zz80zrz77zt56z90zz81zz74zz69zpz80zkf">.</span></li> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80ziz73zz122zkz72zu7z88zz73z5z68zz72zyz75z0ioz83zz71zf8ilz81zz81zz80zscmz78z">Own end-to-end campaign execution including planning, timelines, budgets, briefs, and deliverables</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82zfwz66zwhdz68zz78zz74zl2vz70z03z66zz80zrz77zt56z90zz81zz74zz69zpz80zkf">.</span></li> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80ziz73zz122zkz72zu7z88zz73z5z68zz72zyz75z0ioz83zz71zf8ilz81zz81zz80zscmz78z">Build and scale an always-on creator and UGC program to support ongoing brand storytelling</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82zfwz66zwhdz68zz78zz74zl2vz70z03z66zz80zrz77zt56z90zz81zz74zz69zpz80zkf">.</span></li> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80ziz73zz122zkz72zu7z88zz73z5z68zz72zyz75z0ioz83zz71zf8ilz81zz81zz80zscmz78z">Partner with agencies to source and evaluate creators using both data and strong brand judgment</span> <span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80ziz73zz122zkz72zu7z88zz73z5z68zz72zyz75z0ioz83zz71zf8ilz81zz81zz80zscmz78z h-lparen">(audience</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80ziz73zz122zkz72zu7z88zz73z5z68zz72zyz75z0ioz83zz71zf8ilz81zz81zz80zscmz78z"> fit, content quality, brand safety, performance history)</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82zfwz66zwhdz68zz78zz74zl2vz70z03z66zz80zrz77zt56z90zz81zz74zz69zpz80zkf">.</span></li> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80ziz73zz122zkz72zu7z88zz73z5z68zz72zyz75z0ioz83zz71zf8ilz81zz81zz80zscmz78z">Develop clear, compelling creative briefs that balance brand standards with authentic creator voice; manage reviews and approvals</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82zfwz66zwhdz68zz78zz74zl2vz70z03z66zz80zrz77zt56z90zz81zz74zz69zpz80zkf">.</span></li> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80ziz73zz122zkz72zu7z88zz73z5z68zz72zyz75z0ioz83zz71zf8ilz81zz81zz80zscmz78z">Coordinate campaign execution including content schedules, tracking links/UTMs, and whitelisting/ads permissions</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82zfwz66zwhdz68zz78zz74zl2vz70z03z66zz80zrz77zt56z90zz81zz74zz69zpz80zkf">.</span></li> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80ziz73zz122zkz72zu7z88zz73z5z68zz72zyz75z0ioz83zz71zf8ilz81zz81zz80zscmz78z">Maintain program operations including creator databases, templates, and briefs</span></li> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80ziz73zz122zkz72zu7z88zz73z5z68zz72zyz75z0ioz83zz71zf8ilz81zz81zz80zscmz78z">Stay current on creator trends, platform changes, and emerging tools; proactively bring new ideas and opportunities to the team</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82zfwz66zwhdz68zz78zz74zl2vz70z03z66zz80zrz77zt56z90zz81zz74zz69zpz80zkf">.</span></li> </ul> <h2>Requirements</h2> <ul> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82zfwz66zwhdz68zz78zz74zl2vz70z03z66zz80zrz77zt56z90zz81zz74zz69zpz80zkf">4</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80ziz73zz122zkz72zu7z88zz73z5z68zz72zyz75z0ioz83zz71zf8ilz81zz81zz80zscmz78z">+ years of influencer marketing experience, with a proven track record of executing end-to-end campaigns</span> <span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80ziz73zz122zkz72zu7z88zz73z5z68zz72zyz75z0ioz83zz71zf8ilz81zz81zz80zscmz78z h-lparen">(in-house</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80ziz73zz122zkz72zu7z88zz73z5z68zz72zyz75z0ioz83zz71zf8ilz81zz81zz80zscmz78z"> or agency)</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82zfwz66zwhdz68zz78zz74zl2vz70z03z66zz80zrz77zt56z90zz81zz74zz69zpz80zkf">.</span></li> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80ziz73zz122zkz72zu7z88zz73z5z68zz72zyz75z0ioz83zz71zf8ilz81zz81zz80zscmz78z">Strong project management skills and ability to run multiple campaigns simultaneously with high attention to detail</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82zfwz66zwhdz68zz78zz74zl2vz70z03z66zz80zrz77zt56z90zz81zz74zz69zpz80zkf">.</span></li> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80ziz73zz122zkz72zu7z88zz73z5z68zz72zyz75z0ioz83zz71zf8ilz81zz81zz80zscmz78z">Excellent creator taste and brand judgment, paired with a data-informed approach to decision-making</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82zfwz66zwhdz68zz78zz74zl2vz70z03z66zz80zrz77zt56z90zz81zz74zz69zpz80zkf">.</span></li> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80ziz73zz122zkz72zu7z88zz73z5z68zz72zyz75z0ioz83zz71zf8ilz81zz81zz80zscmz78z">Experience managing influencer partnerships, with a strong understanding of key contract terms</span> <span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80ziz73zz122zkz72zu7z88zz73z5z68zz72zyz75z0ioz83zz71zf8ilz81zz81zz80zscmz78z h-lparen">(deliverables,</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80ziz73zz122zkz72zu7z88zz73z5z68zz72zyz75z0ioz83zz71zf8ilz81zz81zz80zscmz78z"> timelines, usage rights, exclusivity, FTC compliance, brand safety)</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82zfwz66zwhdz68zz78zz74zl2vz70z03z66zz80zrz77zt56z90zz81zz74zz69zpz80zkf">.</span></li> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80ziz73zz122zkz72zu7z88zz73z5z68zz72zyz75z0ioz83zz71zf8ilz81zz81zz80zscmz78z">Ability to define KPIs, analyze performance, and translate results into actionable insights</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82zfwz66zwhdz68zz78zz74zl2vz70z03z66zz80zrz77zt56z90zz81zz74zz69zpz80zkf">.</span></li> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80ziz73zz122zkz72zu7z88zz73z5z68zz72zyz75z0ioz83zz71zf8ilz81zz81zz80zscmz78z">Strong writing and communication skills, especially in developing creator-facing briefs</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82zfwz66zwhdz68zz78zz74zl2vz70z03z66zz80zrz77zt56z90zz81zz74zz69zpz80zkf">.&nbsp;</span></li> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80ziz73zz122zkz72zu7z88zz73z5z68zz72zyz75z0ioz83zz71zf8ilz81zz81zz80zscmz78z">Proven ability to collaborate cross-functionally</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82zfwz66zwhdz68zz78zz74zl2vz70z03z66zz80zrz77zt56z90zz81zz74zz69zpz80zkf">.</span></li> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80ziz73zz122zkz72zu7z88zz73z5z68zz72zyz75z0ioz83zz71zf8ilz81zz81zz80zscmz78z">Self-starter with strong ownership and a bias toward action</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82zfwz66zwhdz68zz78zz74zl2vz70z03z66zz80zrz77zt56z90zz81zz74zz69zpz80zkf">.</span></li> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80ziz73zz122zkz72zu7z88zz73z5z68zz72zyz75z0ioz83zz71zf8ilz81zz81zz80zscmz78z">Familiarity with AI or tech/productivity tools is a plus</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82zfwz66zwhdz68zz78zz74zl2vz70z03z66zz80zrz77zt56z90zz81zz74zz69zpz80zkf">.</span></li> </ul> <div> <div> <h2 data-usually-unique-id="044234883370604133046166"><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zqz90zkz74zz76zeez80zz68zz89zz88zvqz86zuxlz73zexxz80zz73z6d6z72zz79zsz77z">Compensation</span></h2> </div> </div><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p><span style="font-size: 16px;">US Zone 1</span></p> <p><span style="font-size: 16px;">This role is not available in Zone 1</span></p></div><div class="title">US Zone 2</div><div class="pay-range"><span>$117,800</span><span class="divider">&mdash;</span><span>$159,400 USD</span></div></div><div class="pay-input"><div class="title">US Zone 3</div><div class="pay-range"><span>$104,700</span><span class="divider">&mdash;</span><span>$141,700 USD</span></div></div></div>