Digital Marketing Strategist & Performance Manager in Kolkata
Drape DivaaRole Overview
Drape Divaa is hiring a mid-level Digital Marketing Strategist & Performance Manager in Kolkata. This is a full-time role in IN. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
We are a fast-growing fashion and lifestyle e-commerce brand based in Kolkata, seeking a sharp and strategic Digital Marketing Strategist & Performance Manager to oversee our performance marketing function. In this role, you will not execute campaigns directly but will act as the strategic lead, managing external digital agencies, reviewing performance, and ensuring maximum ROI on all marketing spends.
You will report directly to the founder and have complete ownership of performance outcomes.
Key Responsibilities
- Agency Oversight & Strategy
- Manage external agencies handling Meta Ads, Google Ads, SEO, and website performance
- Write clear and structured campaign briefs for all marketing initiatives
- Review and challenge agency strategies based on performance data
- Conduct audits of campaign structure, targeting, and keyword strategy
- Recommend monthly budget allocation based on data-driven insights
- Email & WhatsApp Marketing Strategy
- Define strategy and briefs for all email and WhatsApp campaigns
- Decide campaign objectives, targeting, messaging, and success metrics
- Analyze campaign performance and optimize future communication strategies
- Website Performance & CRO
- Conduct regular website audits to identify issues such as broken links, pricing errors, and layout inconsistencies
- Use tools like Microsoft Clarity and PageSpeed Insights to identify user friction points
- Provide clear recommendations for improvements and coordinate with developers for implementation
- SEO Oversight
- Analyze and interpret Google Search Console data independently
- Review agency SEO reports and provide strategic feedback
- Track key keyword rankings and ensure accountability for search performance goals
- Reporting & Insights
- Prepare mid-month performance insights across Meta, Google, SEO, and website analytics
- Deliver end-of-month performance reports comparing actuals vs targets
- Identify reasons for underperformance and propose actionable improvements
- Agency Management & Reviews
- Lead monthly performance review meetings with agencies
- Set agendas, ask critical performance questions, and ensure accountability
- Share meeting notes and insights within 48 hours
- Conduct quarterly agency evaluations and present findings to leadership
- Competitor Monitoring
- Track competitor marketing activity across ads and email channels
- Identify opportunities, trends, and potential threats in the market
- Provide regular competitive intelligence updates to the founder
Let me know if you want this converted into a JD format with “Requirements” and “Skills” sections too.
About Company: Drape Divaa is an e-commerce company based in Kolkata, dealing mainly in accessories. Our product range includes everything from bindis and blouses to jewelry. We are well-established among most of the best fashion influencers in the country like Shreya Jain, Dolly Jain, Komal Pandey, Shrima Rai, etc.
Frequently Asked Questions
How do I apply for the Digital Marketing Strategist & Performance Manager in Kolkata position at Drape Divaa?
Use the Apply button above to submit your application directly to Drape Divaa. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Digital Marketing Strategist & Performance Manager in Kolkata position at Drape Divaa located?
This position is based in IN. Drape Divaa has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Digital Marketing Strategist & Performance Manager in Kolkata at Drape Divaa earn?
Drape Divaa has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Digital Marketing Strategist & Performance Manager in Kolkata role at Drape Divaa posted?
This role was posted on April 20, 2026 (62 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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