Email Campaign Specialist, Marketing Operations

Role Overview:

As an Associate Commercial Excellence Specialist / Email Campaign Specialist at Dow, you will be responsible for executing successful email marketing campaigns with a focus on demand generation and lead nurturing. You will collaborate with regional business marketing teams to develop, deploy, and optimize email marketing strategies and reports. Your role will be crucial in contributing to the overall marketing operations of the company. Your expertise in email marketing best practices, attention to detail, and ability to manage multiple campaigns simultaneously will be key to your success in this position.

Key Responsibilities:

• Email Campaign Management: Collaborate with Marketing Communications to design engaging email templates and content, ensuring alignment with brand guidelines and campaign goals.
• Audience Segmentation & Deployment: Manage and segment audiences in Eloqua and CDP for targeted campaigns; schedule and execute campaigns using Oracle Eloqua and Adobe Real-Time CDP, and resolve deployment issues.
• Performance Tracking: Monitor key metrics (open rates, click-through rates, conversions), generate actionable reports, manage Campaign IDs, and conduct A/B testing for optimization.
• Compliance & Data Privacy: Ensure campaigns comply with GDPR and Dow best practices, maintaining strict data privacy protocols and database accuracy.
• Collaboration & Support: Implement and test lead scoring models, support marketing technology maintenance, and provide training on email marketing tools and techniques.

Qualifications Required:

• Education: Bachelors degree in marketing, Business, or Technology or related field.
• Experience: 2+ years of hands-on experience in digital communication and campaign management, preferably in a B2B environment.
• Technical Skills: Strong proficiency in Oracle Eloqua, including end-to-end campaign setup, email design, landing page creation, lead form set up, and audience management. Ability to analyze campaign performance data and provide data-driven insights.

Company Additional Details:

Dow Chemical International Private Limited (Dow India) aims to be the most innovative, sustainable, inclusive customer-centric materials science company. With a commitment to delivering the right solutions to its customers challenges, Dow India operates with a focus on high-growth segments such as packaging, infrastructure, automobile, and consumer care. The company supports Corporate Social Responsibility initiatives and works towards empowering differently abled, women, and children in the communities where it operates. Dow India is dedicated to equal opportunities in employment and promotes a culture of inclusion and diversity in the workplace.

Please note that no relocation support is provided for this role. Role Overview:

As an Associate Commercial Excellence Specialist / Email Campaign Specialist at Dow, you will be responsible for executing successful email marketing campaigns with a focus on demand generation and lead nurturing. You will collaborate with regional business marketing teams to develop, deploy, and optimize email marketing strategies and reports. Your role will be crucial in contributing to the overall marketing operations of the company. Your expertise in email marketing best practices, attention to detail, and ability to manage multiple campaigns simultaneously will be key to your success in this position.

Key Responsibilities:

• Email Campaign Management: Collaborate with Marketing Communications to design engaging email templates and content, ensuring alignment with brand guidelines and campaign goals.
• Audience Segmentation & Deployment: Manage and segment audiences in Eloqua and CDP for targeted campaigns; schedule and execute campaigns using Oracle Eloqua and Adobe Real-Time CDP, and resolve deployment issues.
• Performance Tracking: Monitor key metrics (open rates, click-through rates, conversions), generate actionable reports, manage Campaign IDs, and conduct A/B testing for optimization.
• Compliance & Data Privacy: Ensure campaigns comply with GDPR and Dow best practices, maintaining strict data privacy protocols and database accuracy.
• Collaboration & Support: Implement and test lead scoring models, support marketing technology maintenance, and provide training on email marketing tools and techniques.

Qualifications Required:

• Education: Bachelors degree in marketing, Business, or Technology or related field.
• Experience: 2+ years of hands-on experience in digital communication and campaign management, preferably in a B2B environment.
• Technical Skills: Strong proficiency in Oracle Eloqua, including end-to-end campaign setup, email design, landing page creation, lead form set up, and audience management. Ability to analyze campaign performance data and provide data-driven insights.

Company Additional Details:

Dow Chemical International Private Limited (Dow India) aims to be the most innovative, sustainable, inclusive customer