Role Overview
Domino's is hiring a VP, Head of Insights. This is a full-time role in Ann Arbor. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
Reports to: EVP, Chief Marketing Officer
Location: Ann Arbor, Michigan (Onsite)
The VP, Head of Insights will lead the vision and execution of consumer insights, personalization strategies, advanced analytics, and GenAI-driven innovation to enable data-informed decisions across marketing, product, and customer experience. This role is pivotal in shaping Domino’s next era of customer-centric growth.
Key Responsibilities
Consumer Research & Market Intelligence
- Design and oversee consumer research programs (qualitative and quantitative) to uncover behaviors, motivations, and unmet needs.
- Translate complex data into actionable insights that inform brand strategy, product innovation, and media planning.
- Champion the voice of the consumer in all strategic decisions.
Personalization & Customer Modeling
- Drive personalization initiatives leveraging AI-enabled models (e.g., lifetime value, churn prediction, next best action).
- Partner with Integrated Customer Marketing (ICM) to embed personalization across owned media, e-commerce, and loyalty programs.
- Ensure KPIs and measurement frameworks are in place to track personalization impact.
Analytics & Decision Science
- Lead advanced analytics teams to integrate 0P, 1P, and 3P data for predictive modeling and performance optimization.
- Foster a culture of data fluency and insight-driven leadership across the organization.
Generative AI Strategy
- Identify and scale GenAI use cases (e.g., synthetic market research, AI-powered creative optimization, conversational analytics).
- Collaborate with tech and marketing teams to deploy GenAI tools for efficiency and innovation.
- Ensure ethical and responsible AI practices aligned with brand values.
Leadership & Collaboration
- Build and mentor a high-performing team of researchers, data scientists, and AI specialists.
- Facilitate cross-functional collaboration with Marketing, Technology, Operations, and Finance.
- Represent Insights in executive forums and influence enterprise strategy.
- Master’s degree in Data Science, or related field; PhD preferred.
- 12+ years in consumer insights, analytics, or decision science leadership roles.
- Proven experience in personalization strategy and AI/GenAI applications.
- Strong command of research methodologies and advanced analytics tools.
- Exceptional communication and storytelling skills to influence senior stakeholders
All your information will be kept confidential according to EEO guidelines.
Frequently Asked Questions
How do I apply for the VP, Head of Insights position at Domino's?
Use the Apply button above to submit your application directly to Domino's. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the VP, Head of Insights position at Domino's located?
This position is based in Ann Arbor. Domino's has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a VP, Head of Insights at Domino's earn?
Domino's has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the VP, Head of Insights role at Domino's posted?
This role was posted on April 25, 2026 (56 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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