VP, Head of Insights

Reports to: EVP, Chief Marketing Officer 
Location: Ann Arbor, Michigan (Onsite)

The VP, Head of Insights will lead the vision and execution of consumer insights, personalization strategies, advanced analytics, and GenAI-driven innovation to enable data-informed decisions across marketing, product, and customer experience. This role is pivotal in shaping Domino’s next era of customer-centric growth. 

Key Responsibilities 

Consumer Research & Market Intelligence 

• Design and oversee consumer research programs (qualitative and quantitative) to uncover behaviors, motivations, and unmet needs. 
• Translate complex data into actionable insights that inform brand strategy, product innovation, and media planning. 
• Champion the voice of the consumer in all strategic decisions. 

Personalization & Customer Modeling 

• Drive personalization initiatives leveraging AI-enabled models (e.g., lifetime value, churn prediction, next best action). 
• Partner with Integrated Customer Marketing (ICM) to embed personalization across owned media, e-commerce, and loyalty programs. 
• Ensure KPIs and measurement frameworks are in place to track personalization impact. 

Analytics & Decision Science 

• Lead advanced analytics teams to integrate 0P, 1P, and 3P data for predictive modeling and performance optimization. 
• Foster a culture of data fluency and insight-driven leadership across the organization. 

Generative AI Strategy 

• Identify and scale GenAI use cases (e.g., synthetic market research, AI-powered creative optimization, conversational analytics). 
• Collaborate with tech and marketing teams to deploy GenAI tools for efficiency and innovation. 
• Ensure ethical and responsible AI practices aligned with brand values. 

Leadership & Collaboration 

• Build and mentor a high-performing team of researchers, data scientists, and AI specialists. 
• Facilitate cross-functional collaboration with Marketing, Technology, Operations, and Finance. 
• Represent Insights in executive forums and influence enterprise strategy. 

• Master’s degree in Data Science, or related field; PhD preferred. 
• 12+ years in consumer insights, analytics, or decision science leadership roles. 
• Proven experience in personalization strategy and AI/GenAI applications. 
• Strong command of research methodologies and advanced analytics tools. 
• Exceptional communication and storytelling skills to influence senior stakeholders

All your information will be kept confidential according to EEO guidelines.