Marketing Coordinator

Position Description

Base pay is influenced by several factors including a candidate's qualifications, relevant experience, and anticipated contributions to meet the needs of the business, along with internal pay equity and external market driven rates. The salary range displayed has not been adjusted for geographical location. This range has been created in good faith based on information known to Dominion National at the time of posting and may be modified in the future. Dominion National offers a comprehensive benefits packaging including Medical, Dental & Vision coverage, a Retirement Plan, generous time off including Paid Time Off, Holidays, and Volunteer time off, an Incentive Plan, Tuition Reimbursement, and more.

Dominion National, a rapidly growing and leading provider of dental and vision benefits, has an exciting opportunity for an experienced Marketing Coordinator.

Supports the development, production and distribution of marketing outreach through multiple media channels, maintains company websites and provides overall support on various marketing initiatives.

Responsibilities and Qualifications

• Create visually appealing marketing collateral, including brochures, webpage banners, social media graphics, and promotional materials.
• Support the development, production and distribution of plan documents, enrollment kits, presentations and surveys for targeted distribution channels.
• Update website content, images, and create landing pages as needed.
• Manage email campaigns, including list segmentation, content creation, and performance analysis.
• Schedule and manage social media posts.
• Ensure brand consistency and adherence to design guidelines.
• Assist with research, development and maintenance of content for all corporate communications, including press releases, social media, newsletters, marketing flyers, member correspondences and speaking engagements.
• Support client outreach and advertising campaigns.
• Coordinate print projects, provider mailings, stationery, business cards, and promotional items.
• Liaise with vendors, obtain quotes, and oversee production timelines. Ensure timely delivery and quality control.
• Maintain inventory of promotional items (e.g., branded merchandise, giveaways).
• Process orders, track stock levels, and get quotes to replenish as needed.
• Provide support for events and conferences by developing compelling marketing material, and coordinating the delivery of display booth items and giveaways.
• Day-to-day oversight of digital asset management.
• Assist with market, industry and competitive analyses.
• Contribute creative ideas to various marketing initiatives.
• Complete other marketing tasks such as proofing and special projects as needed.

Skills

• Strong verbal and written communication skills.
• Strong organizational skills, including time management and high attention to detail (will be required to take an aptitude test prior to hire).
• Ability to work under pressure, manage multiple projects and meet deadlines.
• Ability to work independently in a fast-paced environment.
• Ability to collaborate on creative ideas and concepts as well as implement them through content.
• Proficiency in MS Office required.
• Proficiency in Constant Contact, Survey Monkey, Hootsuite and website content management systems (CMS) and basic HTML/CSS, is preferred.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools.

Experience

• 2 years' experience in a marketing role, preferably with a concentration on content creation, multimedia design, and email/SMS marketing.
• Dental benefits/insurance industry experience a plus.

Education and Certifications:

• Bachelor's degree in English, journalism, marketing or a related field.