Role Overview
Divami is hiring a Lead Designer. This is a full-time role in Hyderabad. posted 3 days ago. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
Lead Designer
Location: Hyderabad, India
Employment Type: Full-time
Experience: 4-8 Years
About the job
Divami Design Labs is a Human-Centered Design consultancy in Hyderabad. We build intelligent, spatial, empathy-driven digital products for enterprises and startups worldwide — from enterprise SaaS to AI-powered consumer platforms. Design Thinking is not a process we follow; it is the operating rhythm of every engagement.
The Role
"A concept-to-completion role" You own the full process — from ambiguous brief to shipped, validated product. You drive HMW sessions, synthesize Affinity Maps, apply AI-First thinking at the brief stage, and challenge every assumption with JTBD before opening Figma. You lead, not execute. Drive HMW sessions — don't attend them. Synthesis Affinity Maps from raw research. Apply AI-First thinking at the brief stage — not after wire-frames. Challenge every assumption with JTBD before opening Figma.
Four Design Lenses — Non-Negotiable
AI-FIRST AI-First Product Thinking Design for probabilistic AI outputs. Frame concordances with JTBD + Mental Models.
SPATIAL Experience-Led Spatial Design IA at environmental scale. Depth cues, gesture navigation, multi-surface continuity.
CREATIVE Creative Thinking Lateral Thinking, SCAMPER, Crazy 8s, Bio mimicry in live workshops.
HCD Human-Centered Design Contextual Inquiry, Empathy Maps, POV statements, HMW framing. Never assume.
What You’ll Own
01 Discover
● Contextual Inquiry — ethnographic observation in real environments.
● Empathy Maps — say/think/do/feel — beyond self-reported behavior.
● Mental Models + Card Sorting to validate IA assumptions.
● AI-First lens — identify where intelligence reduces cognitive load.
02 Define
● Affinity Mapping to cluster observations into insight themes.
● POV statements — user + need + insight — as design anchors.
● HMW questions + JTBD framing + Customer Journey Maps.
● Service Blueprints that expose front stage gaps and backstage breakdowns.
03 Develop
● Crazy 8s, SCAMPER, Lateral Thinking to push past obvious solutions.
● Co-creation workshops + Design Sprints to validate in 5 days.
● Systems Thinking + Biomimicry for non-obvious patterns.
● Prototype across fidelity — match fidelity to the question.
04 Deliver
● Design Systems — components, tokens, governance, cross-team docs.
● IxD specs in full — every state, transition, and micro-interaction.
● Heuristic Evaluation (Nielsen's 10) + Usability Testing before handoff.
● Kano Model prioritization + Lean UX loops post-launch.
What We’re Looking For
Non-Negotiables
● 4–8 yrs end-to-end product design — not just UI layers.
● AI-First experience. Probabilistic outputs, not bolt-on AI.
● Spatial Design literacy. Depth, hierarchy, multi-surface IxD.
● Led Design Sprints and Empathy Mapping sessions. Led.
● Design Maturity. Strategic advocate in client-facing rooms.
Research & Strategy
● Expert: Contextual Inquiry, Empathy Mapping, Affinity Mapping → POV.
● Skilled: JTBD, HMW, Journey Mapping, Service Blueprint creation.
● Independent: Runs Heuristic Evaluations + Usability Testing solo.
● Strategic: Translates North Star Metrics into design principles.
Craft & Delivery
● Information Architecture (IA): Clarity before aesthetics.
● Interaction Design (IxD): Every state, transition, error path documented.
● Design Systems: Built or led — components, tokens, governance.
● Spatial Design: Depth, layers, gesture affordances across surfaces.
● Agile Design: Ships interactively. Engineers as partners.
What You Get
● High-impact global engagements — fintech, health-tech, SaaS.
● Weekly Design Sprints, live HMW sessions, Co-creation workshops.
● Fast track to Principal/Lead — strategic thinking rewarded.
● North Star Metric culture — comp tied to impact, not output.
● 6-day on-site Hyderabad studio — real collaboration, real energy.
Design Innovation Toolkit
AI-First Thinking - Spatial Design - Creative Thinking - HCD - Design Thinking - Design Sprint Lean UX - Agile Design - Systems Thinking - JTBD - HMW - POV Statements Affinity Mapping - Empathy Mapping - Contextual Inquiry - Journey Mapping - Service Blueprint Personas - Card Sorting - Heuristic Evaluation - Usability Testing - IA Interaction Design - Design Systems - Prototyping - Micro-interactions - Divergent Thinking Convergent Thinking - Crazy 8s SCAMPER - Lateral Thinking - Biomimicry - Kano Model North Star Metric - Mental Models
“Let’s design tomorrow, together.”
About Divami
Divami
divami.com
Frequently Asked Questions
How do I apply for the Lead Designer position at Divami?
Use the Apply button above to submit your application directly to Divami. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Lead Designer position at Divami located?
This position is based in Hyderabad. Divami has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Lead Designer at Divami earn?
Divami has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Lead Designer role at Divami posted?
This role was posted on June 22, 2026 (3 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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