PPC Expert (Meta+Google Ads)

Job Title: PPC Expert (Google Ads & Meta Ads Specialist)

Location: Mohali, Punjab

Experience: 1-2 Years

Employment Type: Full-Time

Job Overview:

We are looking for a results-driven PPC Expert with hands-on experience in managing and optimizing paid campaigns across Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate should be data-oriented, performance-focused, and capable of driving high-quality leads and ROI through strategic campaign execution.

Key Responsibilities:

• Plan, create, and manage PPC campaigns on Google Ads and Meta Ads (Facebook & Instagram)
• Perform keyword research, audience targeting, and competitor analysis
• Optimize campaigns to improve CTR, CPC, CPA, and ROI
• Monitor daily campaign performance and make data-driven decisions
• Conduct A/B testing on ad creatives, copies, and landing pages
• Manage budgets effectively and allocate spend across campaigns
• Generate weekly/monthly performance reports with insights and recommendations
• Track conversions using tools like Google Analytics, Tag Manager, and Meta Pixel
• Stay updated with latest trends, tools, and platform updates

Required Skills & Qualifications:

• 2–4 years of experience in PPC/Performance Marketing
• Strong knowledge of Google Ads (Search, Display, YouTube)
• Strong experience in Meta Ads Manager (Facebook & Instagram Ads)
• Familiarity with Google Analytics, Google Tag Manager, and conversion tracking
• Understanding of bidding strategies, audience segmentation, and funnel optimization
• Analytical mindset with strong problem-solving skills
• Good communication and reporting skills

Preferred Qualifications

• Google Ads Certification
• Experience with landing page optimization and CRO
• Knowledge of other platforms (LinkedIn Ads, etc.) is a plus

Key Metrics for Success:

• Cost per Lead (CPL)
• Return on Ad Spend (ROAS)
• Click-Through Rate (CTR)
• Conversion Rate

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits

• Paid sick time

Ability to commute/relocate:

• Mohali, Punjab: Reliably commute or planning to relocate before starting work (Preferred)

Experience

• PPC Campaign Management: 1 year (Preferred)

Work Location: In person