State Customer Marketing Manager (Goa)

Description :Job Title: State Customer Marketing Manager About the Function: Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture. About the role: 1 Business delivery

• Support the cluster deliver the NSV and market share objectives.
• Plan and finalize the annual budget with cluster head and RCMH for customer marketing plan and prepare Quarterly Brand Wise Activity Calendar with Pre M&E; details 2 Executing customer marketing strategy
• Execute the customer marketing initiatives and activations in coordination with regional marketing team and state sales team.
• Execute brand communication options at various channels as per brand imperatives.
• Understand the state nuances in channels which are used in designing local programs keeping in mind brand, channel and micro channel.
• Ensure the sales team is aligned to the marketing activity and standards and conduct training on QDVP3 & Score updation with parameter wise analysis.
• Conduct market visits and make visibility and launch plan to achieve WOD results
• Finalize godowns as per EHS compliance and get required approvals on budget and allocation
• Evaluate and finalize vendors and retailers and ensure their performance meets the brand agenda
• Design and finalize schemes (channel, coverage etc) and gifts fo