Copywriter#1000471

Job Title: Copywriter#1000471

Location: Waterloo, ON (Hybrid)

Duration: 12 months contract (with possibility of extension/conversion)

Description

As a Copywriter Writer you will sit within our Affinity Marketing creative squads to build marketing campaigns from concept to delivery across a variety of channels. You will be responsible for producing high-quality, engaging, and informative content and creative that aligns with the client brand and the target audiences. You will work closely with our cross functional agile squad team members, marketing, and product to develop and execute user-tested and validated campaign strategies that help drive business results. This is a digitally focused fast-paced, changing environment where every day brings something new, and innovative ideas are encouraged!

As a Content Creator/Writer you will:

• Develop and execute content and copy that aligns with campaign objectives and strategies, including lead generation, retention, up sell/cross sell, retention and awareness programs.
• Create high-quality, engaging and informative content for online and offline channels, including but not limited to integrated multi-tactic campaigns, emails, web pages, social media and blog posts, print ads, direct mail campaigns and more.
• Deliver a consistently high quality of creative concept/copy and marketing ideas and approaches.
• Use SEO best practices to optimize content for search engines where applicable.
• Monitor and analyze content performance metrics such as page views, engagement rates, click-through rates, and conversions to drive business results and help inform future strategies
• Participate in agile ceremonies (standups, sprint planning, retros) and collaborate closely with designers, product, and marketing within the creative squad.
• Ability to write within regulatory guidelines and collaborate with compliance partners to ensure content accuracy.
• Contribute to creative ideation and work with designers to bring concepts to life.

Job Requirements:

• A Bachelor's degree or Diploma in journalism, marketing, communications, or a related field.
• 4+ years of experience in content creation.
• A portfolio of writing samples demonstrating versatility across campaign, digital, and conceptual work.
• Excellent writing, editing, and proofreading skills with a keen eye for detail and accuracy
• Positive relationship and team-building skills with growth mind set
• Experience in Human Centered Design Thinking is an asset
• Experience in the financial services and insurance sector an asset
• Experience in an Agile environment an asset
• Critical/Analytical skills and ability to draw actionable insights to make data driven decision making
• Experience with social media marketing, email marketing, SEO and other digital marketing channels
• Ability to work independently and collaboratively, manage multiple projects and deadlines, and adapt to changing priorities.
• A positive attitude and an “own it” mindset

Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals.

Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit https://dexian.com/ to learn more.

Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status

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Dexian Canada will, on request, provide accommodations for disabilities to support your participation in all aspects of our Recruitment and Assessment/Selection Processes.

Pay: $28.00-$30.00 per hour

Application question(s):

• Do you have experience of working with Financial OR Insurance client in Canada?

Work Location: Hybrid remote in Waterloo, ON (Waterloo District)