Brand and Communications Lead

is hiring a Brand & Communications Lead. You’ll be responsible for building the brand and communications function from scratch.

This isn’t a role where you inherit a playbook and execute. There is no playbook. You’ll create it.

You’ll own how DevsLane is perceived externally, across social media, content, PR, and brand presence.

This role is for you if:

• You’ve built brand presence before, ideally from early stages
• You think in stories, not just campaigns
• You can write a compelling LinkedIn post AND a sharp pitch deck
• You’re comfortable starting as a one-person function and building it over time
• You care about quality and impact — not just output

Company Profile

DevsLane is a leading Software Consultancy Firm based in India. We offer a wide range of services, from proof-of-concepts to end-to-end product development, partnering with clients worldwide to bring their ideas to life.

Job ResponsibilitiesWhat You'll DoBrand Strategy & Identity (25%)

Define and evolve DevsLane's brand voice, visual identity, and positioningBuild brand guidelines that the entire team can followEnsure brand consistency across all touchpoints — website, social, events, partnershipsPosition DevsLane as a credible, visible player in the tech and startup ecosystem

Content & Storytelling (25%)

Create compelling content: stories, narratives, team updates, thought leadershipWrite across formats — blogs, social posts, newsletters, case studiesTurn data and insights into stories that move peopleBuild a content calendar and publishing rhythm from scratch

Social Media & Digital Presence (20%)

Own and grow DevsLane's presence on LinkedIn, Instagram, Twitter/X, and YouTubeCreate platform-specific content — not one-size-fits-all repostsBuild community and engagement, not just followersTrack performance, learn what works, and iterate

PR, Media & External Communications (15%)

Build relationships with journalists, bloggers, and media outletsPitch stories and secure earned media coverageDraft press releases, media kits, and spokesperson briefsManage communications for announcements, milestones, and partnerships

Community Building & Events (15%)

Represent DevsLane at conferences, panels, and eventsBuild partnerships with communities, influencers, and aligned organizationsCreate events or campaigns that increase visibility (online and offline)Coordinate with stakeholders for visibility opportunities

What Success Looks Like in 6 Months

Brand foundation built — Voice, guidelines, and visual identity documented and adopted by the teamContent engine running — Regular publishing rhythm across platforms with consistent qualitySocial presence growing — Measurable growth in followers, engagement, and reach on key platformsPR traction — At least 3–5 meaningful media mentions or featuresStories amplified — A strong library of compelling stories being used across channelsTrusted voice — The Founder and team trust you to represent DevsLane externally without hand-holding

Must-Have SkillsCore Brand & Communication Skills

1. Brand BuildingYou've built or significantly shaped a brand — not just executed someone else's strategy. You understand positioning, voice, and visual identity. You know that brand is what people say about you when you're not in the room.

2. Storytelling & WritingYou write exceptionally well. You can turn dry data into a compelling narrative. You can write a tweet, a blog post, a report, and a press pitch — and each one sounds right for its audience. Writing is your strongest tool.

3. Social Media StrategyYou don't just post — you strategize. You understand platform differences, content formats, engagement patterns, and community building. You've grown social accounts with intention, not just volume.

4. PR & Media RelationsYou know how to pitch stories to journalists. You've secured media coverage. You understand what makes something newsworthy. You can write a press release that actually gets read.

5. Content StrategyYou think in systems, not one-off posts. You can build a content calendar, define content pillars, and create a sustainable publishing rhythm. You understand the funnel from awareness to engagement to action.

Execution & Ownership

6. Zero-to-One CapabilityYou've built something from scratch before — a brand, a content function, a social presence. You don't need an existing team or playbook. You create the playbook.

7. Execution SpeedYou ship. You don't spend 3 weeks perfecting a strategy doc. You balance quality with speed. You'd rather publish something good today than something perfect next month.

8. Data-Informed ThinkingYou track what matters — reach, engagement, conversions, sentiment. You use data to inform decisions, not just to report. You know when to trust your instinct and when to trust the numbers.

9. Visual SensibilityYou may not be a designer, but you have a strong eye. You know what good design looks like. You can brief a designer clearly or create decent visuals yourself using tools like Canva.

Mindset & Culture

10. Mission-DrivenYou care about building meaningful, high-impact work. The idea of building a strong, credible brand excites you — not just the output, but the impact it creates.

11. Ownership & AutonomyYou don't wait for briefs. You see what's needed, propose it, and execute. You're comfortable being the only person in your function and making decisions independently.

12. AdaptabilityYou're joining a fast-moving, high-ownership team. Priorities shift. Resources are limited. You figure it out anyway.

Nice-to-Have Skills

• Experience with content, storytelling, or brand-led roles
• Experience with IT startups or small teams
• Video production or editing skills
• Comfort with basic design tools (Canva, Figma)
• Experience managing agencies, freelancers, or interns
• Regional language skills (Hindi is a strong plus)

Who You AreFoundational Qualities (Non-Negotiable)

• Ownership — You treat the brand as YOUR brand. You don't wait for someone to tell you what to post.
• Communication — Obviously. You write beautifully. You speak clearly. You make complex things simple.
• Resourcefulness — Limited budget? No design team? You find a way.
• Reliability — Deadlines matter. Publishing schedules matter. You deliver.
• Integrity — You represent narratives truthfully. You don't exaggerate for a good headline.
• Excellence — Every piece of content, every post, every pitch reflects your standard.
• Adaptability — You're building a plane while flying it. You're okay with that.
• Mission Alignment — You believe in building meaningful, high-impact work. It's not just a job.

What We’re NOT Looking For

• Agency executors — If you only know how to execute someone else's creative brief, this isn't for you
• Metric chasers — If you'd buy followers or write clickbait to hit numbers, this isn't for you
• Perfectionists who don't ship — If you spend weeks polishing and never publishing, this isn't for you
• Title collectors — If "Lead" in the title matters more than the work, this isn't for you
• Solo players — If you can't collaborate with a small team and take input gracefully, this isn't for you

What We Offer

OwnershipYou're building the brand function from the ground up. No layers, no approvals chain, no politics. Direct access to the Founder.

ImpactYour work directly shapes how DevsLane is perceived externally.

LearningYou'll work across brand, content, PR, social, events, and partnerships.

TeamSmall, high-ownership, outcome-driven.

One More Thing

We don't have a brand team. We don't have a content calendar. We don't have brand guidelines. We don't have a PR strategy.

We have strong work, real stories, and a Founder who knows this needs to change.

If that excites you more than inheriting a well-oiled machine — we should talk.

Equal Opportunity

DevsLane is an equal opportunity employer. We are committed to creating an inclusive environment for all employees.

We do not discriminate on the basis of race, religion, gender, sexual orientation, age, disability, or any other protected characteristic. We value diverse perspectives and believe they strengthen our team and the work we do.

Work Commitments

Role: Full-time onsite

Office setup: Escecion Technologies Pvt Ltd, 6th Floor, Scalability Tower, 46-A, SIDCUL IT Park, Dehradun - 248013

Working timings: 10 AM – 7 PMWorking days: Monday to Friday

Experience: 5+ years

Compensation: INR 8,00,000 – 12,00,000 LPA (based on candidature and profile)

How to Apply

Fill out the application form:

Shortlisted candidates will be contacted for further rounds.

Contact Us

Email: careers@devslane.com

Website:

Job Type: Full-time

Pay: ₹800,000.00 - ₹1,200,000.00 per year

Benefits

• Commuter assistance
• Leave encashment
• Paid sick time
• Provident Fund

Work Location: In person