Growth & Revenue

Important Note (Please Read Before Applying):

We’re specifically looking for candidates with hands-on experience in D2C and Performance Marketing. Please apply only if you meet the following criteria:

• Have directly managed and scaled a D2C (Shopify or similar) business
• Have driven growth from 0→1 and/or 1→10 stage in a D2C brand
• Strong, hands-on experience in Meta Ads and Google Ads (not just agency/vendor management)
• Have owned end-to-end funnels – from acquisition to retention (CAC, ROAS, LTV, etc.)
• Comfortable working in a high-ownership, fast-paced startup environment
• Preferably from consumer brands (beauty, skincare, lifestyle, FMCG, etc.)

Applications that do not meet the above criteria may not be considered.

Job Description

Job Title: Senior Manager – D2C

Location: HSR Layout, Bangalore

Experience: 5–8 years

Employment Type: Full-time

Role Overview:

We’re looking for a strategic and execution-focused Senior Manager – D2C to lead end-to-end growth across our D2C channel. This role will own both e-commerce operations and performance marketing, driving customer acquisition, retention, and revenue.

You will be responsible for managing website performance, paid media, data analytics, and customer lifecycle while ensuring a seamless, high-converting user journey. The ideal candidate combines strong analytical thinking with creativity and a deep understanding of consumer behavior.

Key Responsibilities:

1. D2C Website & Operations

• Manage end-to-end Shopify operations including product listings, collections, pricing, and offers
• Oversee order fulfillment, inventory sync, RTO reduction, and operational efficiency
• Ensure smooth website functionality, UX, and conversion optimization

2. Performance Marketing & Acquisition

• Own and scale paid acquisition across Meta (Facebook, Instagram) and Google (Search, Display, YouTube, Shopping)
• Build and execute full-funnel strategies (prospecting, retargeting, retention)
• Manage budgets, CAC, ROAS, and revenue targets aligned with business goals

3. Campaign Execution & Optimization

• Launch, monitor, and optimize campaigns for performance and scale
• Run A/B tests across ads, audiences, creatives, and landing pages
• Continuously improve targeting, bidding strategies, and funnel performance

4. Data, Analytics & Reporting

• Track key D2C and marketing metrics (traffic, CVR, CAC, ROAS, LTV, AOV)
• Build dashboards and share daily/weekly performance insights
• Ensure accurate tracking via GA4, pixels, and conversion APIs
• Drive data-backed decision-making across teams

5. Customer Experience & Retention

• Optimize on-site journey and checkout funnel to reduce drop-offs
• Work closely with CRM to execute retention strategies (WhatsApp, Email, SMS)
• Improve repeat purchase rate and customer lifetime value

6. Creative & Cross-functional Collaboration

• Partner with creative, tech, and marketing teams for high-impact campaigns
• Provide data-backed briefs for ad creatives, landing pages, and PDPs
• Ensure brand consistency and conversion-focused communication

7. Growth & Strategy

• Drive revenue through pricing strategies, bundling, and offer planning
• Identify new growth levers, channels, and experimentation opportunities
• Benchmark competitors and stay updated with market trends

What We’re Looking For:

• 5–8 years of experience in D2C/e-commerce + performance marketing
• Strong hands-on experience with Meta Ads and Google Ads
• Deep understanding of metrics like CAC, ROAS, LTV, MER, and AOV
• Experience with Shopify, GA4, Google Tag Manager, and CRM tools (Klaviyo or similar)
• Strong analytical, problem-solving, and decision-making skills
• Ability to balance data with creativity and consumer understanding

Preferred (Good to Have):

• Experience in beauty, skincare, or consumer brands
• Exposure to app marketing, marketplaces, or omnichannel growth
• Experience leading teams or managing cross-functional stakeholders

What We Offer

• Competitive salary and benefits
• High ownership and fast growth environment
• Opportunity to build and scale a high-impact D2C + growth function